Marketing Engagement Officer - Corporate Communications (Hospital Setting)

The Marketing Engagement Officer - Corporate Communications is responsible for enhancing Hospital's brand, reputation, and digital presence through strategic communications, digital marketing, content creation, and stakeholder engagement. The role drives patient and physician engagement, brand consistency, social media growth, community awareness, and patient experience initiatives to support patient acquisition, service utilization, and the hospital's position as a trusted healthcare provider and leader in digestive and gastrointestinal care. The role overseas:

• Corporate Communications & Reputation Management – Manage internal and external communications, media relations, public relations, crisis communications, and stakeholder engagement.
• Internal Communications – Drive employee communications, organizational updates, engagement programs, and culture-building initiatives.
• Brand Management – Ensure consistent implementation of the hospital's brand identity, messaging, and communication standards across all platforms.
• Digital Marketing & Patient Acquisition – Plan and optimize digital marketing campaigns to increase patient acquisition, service utilization, and campaign ROI.
• Social Media & Digital Engagement – Manage social media strategy, content calendars, online communities, audience engagement, and performance metrics.
• Content Development – Produce and oversee high-quality multimedia content, including articles, videos, graphics, physician profiles, and patient education materials.
• Physician Engagement & Branding – Promote physician visibility through profiling, thought leadership, educational campaigns, and consultant engagement initiatives.
• Patient Experience Communications – Enhance patient communication throughout the healthcare journey by monitoring feedback, improving patient-facing materials, and supporting satisfaction initiatives.
• Specialty Service Promotion – Develop campaigns promoting the hospital's digestive and gastrointestinal healthcare services and other specialty programs.
• Community & Partnership Engagement – Lead community outreach, health awareness campaigns, influencer collaborations, and strategic partnerships.
• Events Management – Organize hospital events, health fairs, seminars, physician forums, wellness activities, and promotional initiatives.
• Signage & Environmental Branding – Ensure hospital signage, directories, and patient touchpoints are accurate, professional, and aligned with brand standards.
• Analytics & Reporting – Monitor communication, marketing, and engagement performance, prepare management reports, and recommend continuous improvements based on data and feedback.

• Bachelor's Degree in Marketing, Communications, Public Relations, Advertising, Journalism, Digital Marketing, Business Administration, or a related field.
• At least 2 years of experience in Corporate Communications, Brand Management, Digital Marketing, Public Relations, Healthcare Marketing, Patient Experience, or related fields.
• Strong knowledge of corporate communications, branding, marketing, and public relations.
• Proficient in digital marketing, social media management, content creation, and performance marketing.
• Experience building and maintaining relationships with physicians, patients, media, and other stakeholders.
• Skilled in planning and executing marketing campaigns, events, and engagement initiatives.
• Ability to analyze marketing data and campaign performance to support strategic decisions.
• Strong project management, organizational, and multitasking skills.
• Excellent written, verbal, presentation, and interpersonal communication skills.
• Creative, results-driven, detail-oriented, and an effective problem solver with sound business judgment.