Marketing Manager

Job Overview: Marketing Manager

The Marketing Manager collaborates closely with merchandising, sales, and operations teams to ensure marketing efforts align with business objectives and enhance the overall customer experience.

Key Responsibilities:

• Develop and implement comprehensive marketing strategies to drive sales and brand awareness in the retail sector.
• Coordination with marketing of 3P stakeholders-malls and 3P retails
• Plan and execute PR Events and Consumer Events
• Oversee retail campaigns, in-store promotions, and digital marketing efforts, including social media, email marketing, and loyalty programs.
• Analyze market trends, customer behavior, and competitor strategies to optimize marketing initiatives.
• Coordinate with the merchandising and sales teams to ensure NPD launch, promotions, product highlights align with inventory and sales goals.
• Manage relationships with media partners, influencers, and external agencies to maximize brand exposure.
• Plan and execute events, store opening support and seasonal marketing campaigns.
• Monitor and analyze key performance indicators (KPIs) to measure campaign effectiveness and adjust strategies accordingly.
• Supervise and mentor the marketing team, fostering a culture of creativity and innovation.
• Ensure brand consistency across all marketing materials, advertising, and customer touchpoints.
• Manage and allocate the marketing budget effectively to maximize lost efficiency and return on investment.

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in marketing, with at least 2 years in a managerial role within the retail industry.
• Strong understanding of consumer behavior, retail trends, and brand positioning.
• Experience in digital marketing, e-commerce platform performance marketing understanding, CRM, loyalty programs, and in-store promotions.
• Excellent leadership, project management, and communication skills.
• Ability to analyze data and make strategic marketing decisions based on insights.
• Proficiency in marketing tools such as Google Analytics, social media platforms, and email marketing software.
• Proficiency in MS office applications.