Digital Marketing Specialist

About Us

Over 5 million learners have participated in courses on OpenLearning. As we undergo a period of significant pipeline expansion, we’re looking for high-performing professionals to help maximise this opportunity and bring our vision to more institutions and partners.

Role Summary

The ideal candidate is both creative and analytical, with a passion for leveraging technology and data to enhance marketing outcomes.

Key Responsibilities

• Manage and maintain website content to ensure accuracy, relevance, and alignment with current SEO best practices.
• Optimise for on-page and technical SEO, including meta tags, load speeds, mobile responsiveness, and structured data.
• Execute off-page SEO strategies, including backlink building and outreach to improve domain authority.
• Monitor and report on website performance using tools like Google Analytics or SEMrush.
• Generate organic traffic and quality lead generation through strategic content and SEO efforts.

• Plan and implement an effective social media content strategy across platforms.
• Schedule and monitor posts using tools like Metricool (or similar).
• Optimise posts for engagement and lead generation with clear CTAs.
• Collaborate on User Generated Content (UGC) campaigns and influencer/brand partnerships.
• Track social growth, impressions, post engagement, and performance.

• Review and maintain the brand manual and visual identity guidelines.
• Develop branded templates for social media posts, pitch decks, and proposal documents.
• Ensure all marketing assets meet brand standards and messaging consistency.

• Collaborate with agencies and freelancers to produce marketing assets (e.g., testimonial videos, product promos).
• Where possible, develop content in-house to reduce turnaround times and costs.
• Manage and brief external providers as needed, ensuring outputs meet brand and campaign goals.

• Use HubSpot CRM to manage and optimise lead nurturing and marketing automation workflows.
• Automate repetitive marketing tasks using AI tools where appropriate.
• Prepare monthly performance reports (e.g., SEO KPIs, social media insights, lead generation stats, engagement metrics).

• Bachelor’s degree in Marketing, Communications, Business, or a related field and experience.
• Certifications in Digital Marketing, SEO, or HubSpot CRM (preferred).
• 2 - 5 years of proven experience in digital marketing, with a focus on SEO, lead generation, and social media.
• Hands-on experience using:
• CRM platforms (e.g., HubSpot)
• SEO tools (e.g., Google Analytics, SEMrush, or similar)
• Social media scheduling and analytics tools (e.g., Metricool)
• Design tools (e.g., Canva)
• Strong understanding of brand consistency across channels.
• Ability to interpret and act on performance data.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects and collaborate with internal and external stakeholders.