Brand Manager | Premium Fashion Retail (Children's Apparel)

Industry: Retail | Fashion | Children's Apparel | Consumer Goods

About the Opportunity

Our client is one of the Philippines' leading premium children's fashion brands with an expanding international footprint across Asia and the Middle East. Known for its timeless designs, commitment to craftsmanship, and slow fashion philosophy, the company continues to redefine children's apparel through innovation, quality, and purposeful branding.

They are looking for an experienced Brand Manager who will lead brand strategy, customer engagement, and commercial growth while ensuring a consistent and compelling brand experience across all channels.

Key Responsibilities

• Develop and execute annual and long-term brand strategies aligned with business objectives.
• Build brand positioning and competitive advantage within the retail fashion industry.
• Manage brand planning calendars and campaign execution.

• Drive sales, profitability, and budget performance.
• Analyze sales trends, customer behavior, and merchandising performance.
• Recommend pricing, product assortment, and promotional strategies.

• Lead integrated marketing campaigns across digital and traditional channels.
• Manage social media, influencer marketing, partnerships, PR, and advertising initiatives.
• Ensure consistency of brand identity across online and offline customer touchpoints.

• Collaborate closely with Product Development, Design, Retail Operations, Visual Merchandising, E-commerce, and Marketing teams.
• Coordinate brand initiatives across multiple departments.

• Monitor consumer insights, industry trends, and competitor activities.
• Prepare reports on sell-through, inventory movement, campaign effectiveness, and category performance.

• Identify opportunities for market expansion.
• Recommend strategies for new stores, territories, and customer segments.

• Bachelor's Degree in Marketing, Business Administration, or related field
• Master's Degree is an advantage
• At least 5 years of Brand Management experience
• Experience within:
• Fashion Retail
• Apparel
• Lifestyle Brands
• Consumer Retail
• Strong understanding of:
• Brand Strategy
• Consumer Insights
• Market Research
• Campaign Management
• Retail Analytics
• Proven experience driving business growth through branding initiatives
• Excellent communication and stakeholder management skills
• Highly analytical with strong commercial acumen
• Creative mindset with appreciation for design and fashion
• Advanced Microsoft Office skills

• Join one of the country's most recognized premium retail brands
• Opportunity to influence a well-loved international fashion label
• Collaborative creative culture
• Career growth with an expanding regional business
• Work with passionate design, marketing, and merchandising teams