SALES AND MARKETING MANAGER

Sales Marketing Manager – Audio & Video Trade (White Line & Brown Line) - PHILIPS AUDIO/ VIDEO &AIRCON

Company: Mulson's Trading Corp

This role demands an individual with a strong track record in sales and marketing within the appliance or consumer electronics industry, preferably from a competitor brand.

Key Responsibilities:

• Lead national sales and marketing strategy across key product lines (Audio/Video, Refrigeration, Aircon), ensuring alignment with business goals and growth targets.
• Oversee the Key Account Management team, providing guidance and support to drive dealer engagement and improve in-store execution across national and regional accounts.
• Build and strengthen high-level partnerships with major appliance dealers and distribution networks to maximize product visibility and sales performance.
• Develop and implement market penetration strategies, including promotions, brand activations, pricing controls, and trade marketing initiatives.
• Monitor sales metrics, analyze performance trends, and propose corrective actions to optimize sell-through and market share.
• Train and mentor sales teams, ensuring high-performance standards, professional development, and alignment with company values.
• Conduct regular field visits and market intelligence gathering to assess dealer health, monitor competitor activities, and capture customer insights.
• Collaborate closely with cross-functional teams (Product Development, Trade Marketing, Supply Chain) to ensure seamless execution of business plans.
• Prepare executive-level reports, forecasts, and strategic recommendations for senior management.

Qualifications:

• Bachelor’s degree in Business, Marketing, or any related field; MBA is a plus.
• Minimum 5–8 years of solid experience in sales and marketing, preferably in the appliance, audio-video, or consumer electronics industry.
• Proven experience in leading teams and managing large accounts or dealer networks.
• Strong leadership, strategic thinking, and decision-making skills.
• Deep understanding of trade marketing, product channeling, pricing strategy, and retail dynamics.
• Results-driven, with a history of exceeding sales targets and driving business growth.
• Excellent negotiation, communication, and stakeholder management skills.
• Proficient in Microsoft Excel, PowerPoint, and other sales tools.
• Willing to travel regularly for market visits and business meetings