Business development/marketing officer a (iug- sg-16)(gov)
Job Description
Posted on 26 August 2025A musical instrument marketing officer develops and executes strategies to promote musical instruments, focusing on activities like advertising, social media, content creation, artist relations, and market analysis to increase sales and brand awareness.
Key responsibilities include managing campaigns, building client relationships, monitoring market trends, analyzing performance data, and coordinating events, with tasks varying based on whether the role is for a manufacturer, distributor, or retailer.
Key ResponsibilitiesStrategy & Campaigns:
Design and implement comprehensive marketing strategies and promotional campaigns across various channels, including digital, social media, print, and events.
Content & Social Media:
Create and manage engaging content, maintain the company's social media presence, and analyze its performance to drive engagement and growth.
Artist & Brand Relations: Build and maintain relationships with artists, music educators, and industry partners to promote the brand and products.Market Analysis:
Monitor market trends, competitor activities, and customer feedback to identify new opportunities and refine marketing efforts.
Sales Support & Business Development: Support sales teams, provide product information, and develop programs to reach new audiences and expand market reach.Budget & Reporting: Manage marketing budgets, track campaign performance, and provide reports to management on key metrics.
Essential Skills & QualificationsMarketing Expertise:
Experience in digital marketing, social media management, content creation, email marketing, and advertising is often required.
Industry Knowledge:
Familiarity with the music industry, musical instruments, and target customer segments (e.g., musicians, educators, dealers) is beneficial.
Relationship Building: Strong interpersonal skills for building relationships with artists, clients, and other industry stakeholders.Analytical Skills: Ability to analyze marketing data and generate actionable insights to improve campaign effectiveness.
Communication: Excellent written and verbal communication skills for creating content, managing correspondence, and presenting reports.
Technical Skills:
Proficiency with relevant marketing tools, such as email marketing platforms (e.g., Klaviyo), CRM systems, and social media management tools.
Qualifications/Requirements
A musical instrument marketing officer typically needs a bachelor's degree in marketing, communications, or a related field, along with marketing experience. Key qualifications include strong digital marketing skills (social media, analytics), excellent verbal and written communication, knowledge of the musical instrument industry and trends, and strong organizational abilities.Experience as a musician and a passion for music are significant assets.
Education
Degree:
A bachelor's degree in marketing, business, communications, or a related field is usually required.
Certifications:
Shorter courses or diplomas in marketing and communication can also be a pathway to a role.
Experience
Marketing Experience:
Hands-on marketing experience, especially in digital marketing and social media campaigns, is highly valued.
Industry Knowledge:
A solid understanding of the musical instrument industry, current trends, and music marketing practices is essential.
Project Management:
Proven experience managing projects and multiple work streams from start to finish is often required.
Skills and Competencies
Digital Marketing:
Proficiency with social media platforms, email marketing software, and analytics tools like Google Analytics is crucial for driving visibility and engagement.
Communication:
Excellent verbal and written communication skills are necessary for engaging with stakeholders and creating effective marketing materials.
Creativity & Strategy:
The ability to think creatively to develop engaging marketing campaigns and strategic marketing plans is important.
Organizational Skills:
Strong time management, organizational skills, and attention to detail are necessary to handle multiple priorities and deadlines.
Business Acumen:
Sound business knowledge and the ability to analyze data and provide actionable recommendations are key.
Musical Specifics
Musician Experience:
Experience as an active musician, which provides a deep knowledge of instruments and the music world, is a significant plus.
Passion for Music:
A genuine passion for music and popular culture helps drive engagement and success in the role.
Work location
QUEZON CITY, NCR, SECOND DISTRICT
Remarks
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