Digital Marketing Manager

Required Education:

Bachelor’s Degree in Business, Marketing, Advertising, Sales or a similar field

Other Requirements:

• Efficient in marketing skills
• Driven to work and manage a team
• Detail-oriented
• High creativity and innovation.
• Analytical and a good problem solver.
• Advanced computer skills and use of marketing tool.
• Proficiency with digital programs and design
• Great communication skills-both written and oral

JOB DESCRIPTION:

• Manage and lead the digital marketing team to achieve successful results.
• Improves and approves advertising campaigns to strengthen digital marketing initiatives not limited to monthly social media postings, vlogs, influencer campaigns et al.
• Identify new online and digital marketing channels that will keep the company updated with the digital marketing trends.
• Support sales and continuous leads the digital marketing in intentional lead generation initiatives.
• Build and sustain brand awareness and recall to both current and prospect customers.
• Conceptualize and communicate marketing plans and promotions with regional marketing managers
• Approve Content calendar and planning for implementation.
• Evaluate digital market strategies and suggest improvements when necessary.
• Research demand for the organization’s product and services by understanding the different industries / sects to where are products and services are needed.

• Represents digital marketing team in quarterly management review.
• Evaluates and checks competitor’s digital marketing strategies and create a counterplan of action.
• Understand, analyze and manage analytics of all sites and social media handles owned and operated by the company.
• Work with a third party developer to develop, improve or revamp company / brand websites and manage its regular updates to ensure that the website stays engaging, on trend and secure.
• Represent the company in outside marketing events initiated by partners and organizations the company is affiliated with.
• Create and submit regular reports as required.
• Takes care of the overall welfare and professional development of all digital marketing team members.
• Perform all other related tasks as assigned by the immediate superior.