Account Director

The Account Director has a key role in maintaining the client’s stability and influences their potential growth.

The Account Director is responsible for maintaining strong client relationships and for the output of excellent marketing/advertising/PR (online and offline) activities and creative strategies.

The Account Director must use his/her experience and discipline to drive constant improvement. The job scope covers: Client service, development of customer insights based on data, development of communication strategies and campaign plans, supervision of campaign executions, project management, quality controls, and reporting.

What You'll Do

• With the line manager, responsible for ensuring Client satisfaction and handling strategic issues or problem resolution of one-to-one marketing issues
• Develop a comprehensive understanding of the marketplace and our Client’s business including various media and distribution channels
• Proactive engagement with client to improve existing services, in order to drive profitable Client relationships
• Be accountable for the security of our Client’s business
• Manage and ensure quality of our services to Clients
• Management and handling of key client briefs, projects and requests, including the refinement of the above
• Typical day-to-day management of clients and their requests including presentations, documentation, client activity administration, etc.
• Key person supervising the excellence of projects; effectively manage and interpret Client feedback; guide/lead Account Managers and Account Executives to implement projects smoothly and effectively
• Support line manager in developing initiatives for new business or extending existing business
• Financial control of billings and 3rd party costs
• Write/proofread major communications materials including executive internal memos, executive speeches, Q&A, sensitive topic statements, pitch docs or press releases
• Cultivate high-level contacts within business and industry relations
• Lead major offline activities/events and overall quality control

• Provide account planning and strategic support to key Clients
• Provide Clients counsel in the development of successful customer management strategies
• Lead the team to write communication plan/PR plan
• Understand industry/market trends and the success factors critical to the organization’s long-term sustainability and competitiveness
• Understand the offering of the 6 Capabilities
• Modify proposals based on changing business conditions

• Drive the right Client briefs for internal stakeholders, mainly strategy, creative and delivery teams
• Take ownership of the quality of creative responses in conjunction with Creative Director
• Ensure creative team motivation and working processes
• Oversee project briefings (both written & actual briefing) & client approval
• Provide creative judgement

• Develop working relationships with Account Managers and Executives to ensure that once briefed the campaign/project moves forward smoothly
• Be the first stop in resolving problems raised by Account Managers and Executive
• Work with BD/GAD to project future account team personnel requirements and overcome any existing issues
• Assume responsibility. Proactive and energetic working attitude, and always be positive.
• Take responsibility for management and motivation of account team members to allow them to achieve maximum potential
• Abide by the WPP code of business conduct
• Educational Background: Bachelor Degree with a major in marketing, communications, advertisement, media, digital, public relations, etc.
• 6+ years of experience in communications or related field; industry experience preferred
• Team-leading experience
• Excellent writing skills, strong presentation capabilities (proven media relations skills)
• Strong verbal and presentation skills with the ability to speak knowledgably with high level executives internally and with Clients
• Detail-oriented, organized and dedicated; proactive and enthusiastic with an ability to juggle multiple tasks and meet deadlines; a quick learner
• Advanced knowledge of working software (Word, Excel, PowerPoint, etc.)