Ecommerce - Brand Manager (Fresh Pet Food)
Makati
Achieve Brand Targets: Drive sustainable and profitable sales growth and PC3 across all channels.
- Channel Growth: Lead expansion across Shopify, Shopee, TikTok Shop, Lazada, and future offline retail channels.
- Performance Marketing Leadership: Own and optimize key customer acquisition channels, especially Meta paid ads, while incorporating other digital marketing tactics including paid and organic social, email marketing, SEO, PPC, and on-platform tools like Shopee PPC.
- Innovation and Optimization: Build on existing marketing playbooks and explore new digital tools and strategies to improve brand performance.
- Team Leadership & Execution: Guide and inspire cross-functional teams spanning brand management, channel management, performance marketing, content marketing, and creative production. Maintain a hands-on approach to execution.
- Brand Story & Communication: Develop an in-depth understanding of the brand story, products, ingredients, and value proposition to craft effective customer communications.
- Storefront Management: Oversee e-commerce storefronts to ensure they are engaging, informative, and optimized for high conversion rates.
- Content & Creative Direction: Collaborate with marketing and creative teams to enhance the impact of paid advertisements and organic social content.
- Product Development: Support new product development initiatives from concept to launch.
- Reporting & Planning: Manage detailed reporting, analytics, and strategic planning on a daily, monthly, and annual basis.
- Proven experience in brand management within e-commerce or FMCG, ideally with a passion for pet care or fresh food products
- Strong expertise in performance marketing, especially Meta paid ads, plus familiarity or eagerness to learn SEO, PPC, and other digital marketing channels
- Hands-on leadership style with the ability to manage and motivate cross-functional teams
- Data-driven mindset with excellent analytical and reporting skills
- Strong storytelling skills with an ability to effectively communicate brand value propositions
- Comfortable working in a fast-paced startup environment in the SEA region
- Committed to growing and evolving the brand long-term
- Career Growth: A chance to lead a brand from early stages and grow with the company, including expanding leadership responsibilities
- Dynamic Work Environment: Collaborative, fast-paced startup culture where your ideas and contributions directly impact business outcomes
- Flexible Work Arrangements: Remote/hybrid work options depending on your location and role needs
- Learning & Development: Support for continuous learning including training, workshops, and conferences relevant to your role
Makati
Position Overview:
We are looking for a Junior Brand Manager to support our brand development and marketing efforts. This role will involve collaborating with various teams to drive brand growth, enhance customer engagement, and execute successful...
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• Present reports and recommendations to stakeholders for strategic decision-making.
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