Junior Brand Manager

Position Overview:

If you’re passionate about food, love to work cross-functionally, and are eager to learn, this could be the perfect opportunity for you!

Primary Duties and Responsibilities:

• Brand Strategy Development: Assist in the creation and execution of brand strategies aligned with company goals. Focus on enhancing brand visibility and customer engagement within the food retail sector.
• Market Research & Insights: Conduct market research to identify trends, customer preferences, and competitor activities. Use this data to inform brand positioning and marketing strategies.
• Campaign Execution: Work closely with the marketing team and other departments to plan, coordinate, and execute marketing campaigns, product launches, and promotions across various platforms, including in-store, online stores (e.g., Grab Food, Food Panda), and partner merchants (Lazada, Shopee, TikTok Shops).
• Content Creation: Help develop compelling brand messaging and content for various marketing channels such as social media, website, packaging, and print materials.
• Brand Performance Monitoring: Track brand performance metrics and assess campaign effectiveness. Provide data-driven recommendations to adjust marketing strategies and enhance results.
• Cross-functional Collaboration: Liaise with internal teams like Operations, Creatives, R&D, Commissary, Catering & Events to ensure consistent brand representation across all touchpoints.
• Brand Consistency: Assist in maintaining brand guidelines to ensure visual identity, tone of voice, and messaging are consistent across all marketing materials and communications.
• Partnership Development: Support efforts to build relationships with influencers, suppliers, and other potential partners to amplify brand presence.
• Budget Management: Aid in managing marketing budgets for brand initiatives and ensure adherence to financial guidelines.
• Industry Awareness: Stay informed on industry trends, competitor actions, and new marketing strategies to identify innovative opportunities for brand growth.

Qualifications:

• Special Qualifications: Passion for food, curiosity, and a strong willingness to learn. Collaborative spirit and a proactive attitude.
• Communication Skills: Excellent written and verbal communication skills. Familiar with major social media platforms and trends.
• Technical Skills: Proficiency in MS Office and/or Google applications. Basic knowledge of graphic design tools such as Canva is a plus.