Brand Communications Manager

Join a trusted retail brand established in 1968, continuously evolving to redefine lifestyle and consumer experience. The Brand Communications Manager focuses on building brand awareness, strengthening public image, and leading communication efforts across PR and social media channels.

• Create and implement brand communication strategies aligned with our business objectives.
• Spearhead public relations efforts to enhance brand reputation and increase visibility.
• Manage the social media strategy, direct content creation, and engage with the audience across various platforms.
• Ensure brand messaging is managed effectively and maintain consistency across all campaigns, promotions, and communication materials.
• Develop and nurture relationships with media partners, influencers, and external stakeholders.
• Develop and review press releases, brand narratives, and communication materials.
• Work together with the marketing, creative, and retail teams to support campaigns and product launches.
• Keep track of social media trends, public opinions, and industry activities to discover new opportunities.
• Monitor the performance of campaigns and analyze communication metrics to enhance their effectiveness.
• Handle crisis communications effectively to safeguard the brand's reputation when necessary.
• Direct and manage the social media/content team to ensure effective execution and alignment with brand objectives.
• Develop communication activities aimed at enhancing customer engagement, boosting brand awareness, and increasing store traffic.

• Bachelor’s degree in Marketing, Mass Communication, Public Relations, Advertising, Business, or a related field.
• At least 5–8 years of relevant experience in brand communications, public relations, social media, or marketing, preferably in retail, consumer, lifestyle, or related industries.
• Proven experience in developing and executing integrated communication and brand strategies.
• Strong background in public relations, media relations, social media management, and content strategy.
• Experience leading or managing a social media, content, or communications team.
• Excellent written and verbal communication, storytelling, and presentation skills.
• Knowledge of digital platforms, social media trends, influencer engagement, and content performance metrics.
• Experience handling brand campaigns, product launches, and customer engagement initiatives.
• Strong project management skills with the ability to manage multiple campaigns and stakeholders.
• Creative, strategic, and highly collaborative with strong leadership abilities.
• Must be willing to work on-site at Chino Roces Avenue, Makati City.

Perks and advantages of joining us:

• Flexible Work Schedule—Open and adaptable work hours to support work-life balance
• Paid COVID-19 Quarantine Leave—Annual entitlement for health-related quarantine with pay
• Complimentary Eye Check-Up—A free annual vision screening
• Sick and Vacation Leave—Convertible to cash if unused by year-end
• Health Insurance Coverage—Comprehensive medical benefits
• Life Insurance—Financial protection for you and your beneficiaries
• Annual Merit Increase—Performance-based salary adjustment
• Emergency Loan Access—Quick financial assistance in urgent situations
• Product Discounts—Special pricing on company products, extended to immediate family members
• Government-Mandated Benefits—Full compliance with all statutory benefits (e.g., SSS, PhilHealth, Pag-IBIG)