Marketing Intern: Customer Experience

Intern's responsibilities will include:

Customer Experience:

• Research customer experience best practices in the energy and utility sector;
• Develop a CX framework based on findings (journey stages, touchpoints, and KPIs);
• Draft survey questions aligned with recognized CX metrics (CSAT, NPS, CES).

Leads Generation:

• Conduct market research on key industries (ex. manufacturing, commercial, hospitals) to identify energy consumption trends and target companies;
• Create a research-based lead segmentation (ex. sector, region, and energy intensity).

Leads Qualification:

• Study and develop a qualification matrix (BANT, CHAMP, or customized);
• Research Competitors’ lead acquisition strategies and benchmarks;
• Prepare a qualification criteria document and apply it to prospect lists.
• Open to Management Engineering, Marketing, Business Administration, or other Business-related courses
• Strong analytical and critical thinking skills;
• Good communication and presentation skills;
• Proficient in research and data analytics;
• Interest in the power industry is a plus.