Creative Manager

Join House of Branded Lifestyle Inc. (HOBLI), the company behind leading optical retail brands in the Philippines such as Vision Express and Eye Society.

We continue to drive growth through strong retail operations, premium brand partnerships, and continuous innovation.

As part of this, we are looking for a Creative Manager to lead our creative vision, drive brand strategy, and deliver impactful campaigns across all channels.

We’re looking for someone with a strong creative instinct for fashion, luxury, and cultural trends, who can translate these into relevant and high-impact campaigns.

If you have a strong creative background, leadership experience, and a sharp eye for brand consistency and execution, we’d like to meet you.

Job Summary

Lead the creative direction and execution of campaigns, branding, and content across all channels, ensuring strong brand consistency and business impact.

• Must be willing to work onsite at our Head Office located along Chino Roces Avenue Extension, Magallanes, Makati City (Preferably residing in Makati or nearby areas).
• Bachelor’s degree in Design, Advertising, Communications, Marketing, or related field.
• At least 5–7 years of creative experience, including leadership or senior-level roles.
• Strong portfolio demonstrating strategic thinking, creativity, and execution excellence (portfolio submission required).
• Proven experience leading cross-functional teams and campaigns.
• Experience working with global or multi-market brands is an advantage.
• Strong background in digital marketing, social media, and content strategy.
• Proficiency in creative tools (Adobe Creative Suite, Figma, etc.).
• Strong leadership, communication, and stakeholder management skills.
• Strong understanding of fashion and luxury trends, particularly in eyewear and accessories.
• Highly aware of current influencers, creators, and digital trends, with the ability to translate these into effective campaigns.
• Strong creative instinct and taste level, with a keen eye for premium and luxury branding.
• Passion for fashion, retail, and lifestyle, with the ability to anticipate and adapt to evolving consumer preferences.

Key Responsibilities

• Lead end-to-end creative development for campaigns from concept to execution and delivery.
• Approve and finalize campaign decks, visuals, and storytelling direction.
• Oversee photoshoots, asset production, and timely delivery of creative materials.
• Evaluate campaign performance and provide post-campaign insights aligned with business results.
• Lead and execute major campaigns across the year.
• Identify and leverage emerging trends, cultural moments, and influencer movements to strengthen campaign relevance and impact.

• Develop and enforce brand guidelines, tone of voice, and visual identity.
• Ensure brand consistency across all touchpoints including retail, e-commerce, and social media.
• Provide regular brand audits and feedback to internal teams.
• Ensure all creative output reflects a premium, fashion-forward, and luxury brand positioning.

• Ensure consistency across platforms (Shopify, Lazada, Shopee, Zalora).
• Lead content ideation aligned with brand direction.
• Approve and release digital assets within agreed timelines.
• Develop campaign templates and creative pegs.
• Recommend and collaborate with relevant influencers and content creators aligned with brand direction.

• Oversee creative direction for sub-brands including product design and launches.
• Ensure alignment across retail, visual merchandising, and digital channels.
• Support launch strategies and campaign rollouts.

• Lead, mentor, and develop a team of designers and creatives.
• Provide clear direction, feedback, and performance coaching.
• Collaborate with Marketing, Visual Merchandising, and external partners.
• Foster a culture of creativity, innovation, and accountability.

• Competitive salary package
• HMO coverage (upon regularization)
• Life and accident insurance (upon regularization)
• Government-mandated benefits (SSS, PhilHealth, Pag-IBIG)
• Paid leaves
• Birthday allowance
• Flexible work schedule
• Career growth and internal mobility opportunities
• Exposure to a premium retail and luxury environment
• Training and development programs
• Employee discounts on selected brands
• Engagement activities and company events