Group Retail Manager

The Group Retail Manager(GRM) leads a sales team of 8-12 sales agents. This role is responsible not only for achieving monthly and quarterly sales targets but also for developing a motivated, customer-focused, and high-performing sales team. The GRM drives strategic sales initiatives, fosters strong customer relationships, and ensures operational excellence.

Key Responsibilities

• Lead, motivate, and develop a sales team of 10+ agents to consistently meet or exceed sales targets (regular, fleet, bidding).
• Conduct regular coaching, mentoring, and performance reviews to support continuous team development and career growth.
• Foster a positive, accountable, and collaborative team culture, addressing conflicts promptly and maintaining high morale.
• Develop succession plans by identifying and nurturing high-potential agents for future leadership roles.

• Design and implement strategic sales plans to grow market share and adapt to evolving automotive industry trends and customer demands.
• Conduct competitive analysis to identify growth opportunities.
• Plan and execute promotional events, digital campaigns, and lead generation activities.

• Champion exceptional customer service standards across the sales process to enhance satisfaction and loyalty.
• Oversee customer complaint resolution and after-sales follow-up to ensure a seamless ownership experience.
• Build and maintain strong business relationships with key clients, including government agencies and fleet customers.

• Ensure all sales operations follow company policies, procedures, and regulatory requirements, including accurate documentation and contract signing.
• Monitor sales processes such as test drives, reservations, trade-ins, invoicing, and insurance requests for timely and accurate execution.
• Maintain showroom presentation standards including cleanliness, organization, and availability of marketing materials and sales tools.
• Responsible for maintenance, security and upkeep demo units to the highest standards possible, or as prescribed by management.

• Define and track key performance indicators (KPIs) beyond sales volume, such as conversion rates, average sales per agent, and customer satisfaction scores, as well as nominated app and systems usage.
• Prepare and present regular sales performance reports and business reviews to senior management.
• Manage timely submission of sales commission forms and ensure transparent incentive programs.

• Utilize prescribed systems, sales tools/apps, and digital platforms to optimize lead management and sales pipeline visibility.
• Promote adoption of digital tools and technology within the team to enhance efficiency and reporting accuracy.

• Work closely with Service, Finance, and Marketing departments to ensure alignment of sales activities and customer experience standards.
• Coordinate inventory planning with operations to meet sales demand and minimize stock issues.

• Promote a safe and healthy work environment in compliance with occupational health and safety standards.
• Lead by example in professionalism, including adherence to dress code and conduct standards.

• Proven leadership experience managing sales teams, ideally in automotive retail or a related industry.
• Strong coaching and mentoring skills with the ability to motivate diverse teams.
• Excellent communication, negotiation, and interpersonal skills.
• Strategic thinking and analytical abilities with proficiency in sales data analysis and reporting.
• Customer-focused mindset with a passion for delivering exceptional service.
• Familiarity with CRM systems, digital sales tools, and marketing platforms.
• Ability to manage multiple priorities in a fast-paced environment.
• High integrity and professionalism.