Area Sales Manager - General Trade (Visayas)

apartmentJS Unitrade placeTagbilaran scheduleFull-time calendar_month 

ob Summary

Lead sales operations and distributor management to achieve volume, revenue, distribution, and profitability targets within the assigned territory.

Key Responsibilities
  • Achieve monthly and annual sales volume and revenue targets.
  • Drive brand growth, distribution expansion, and market penetration across assigned territories.
  • Develop and execute territory coverage, route-to-market, and sales growth strategies.
  • Manage distributor performance, profitability, and business development initiatives.
  • Conduct regular Distributor Business Reviews and Area Operational Checkpoints to monitor performance and implement recovery plans.
  • Lead trade checks and market visits to ensure effective execution of sales programs, channel strategies, and merchandising initiatives.
  • Collaborate with Supply Chain, Finance, Trade Marketing, and other support functions to ensure operational excellence and service levels.
  • Monitor distributor inventory, deliveries, claims, and account reconciliations.
  • Identify business opportunities and recommend initiatives to improve sales, distribution, and profitability.
  • Coach, train, and provide guidance to Distributor Managers and sales teams.
  • Analyze territory performance and provide actionable recommendations to drive sustainable growth.
  • Ensure compliance with company policies, procedures, and operational standards.
Qualifications
  • Bachelor's Degree in Business, Marketing, Management, or any related field.
  • Minimum of 5–7 years of experience in Sales and Distribution, preferably within the Fast-Moving Consumer Goods (FMCG) industry.
  • Strong background in distributor management, territory management, and sales operations.
  • Proven track record in achieving sales, distribution, and profitability targets.
  • Excellent analytical, negotiation, planning, and leadership skills.
  • Strong understanding of General Trade channels, including supermarkets, groceries, and sari-sari stores.
  • Proficient in sales reporting, business reviews, and performance analysis.
  • Willing to travel extensively within the assigned territory.
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