Digital Marketing Specialist

We are looking for a highly capable and data-driven Digital Marketing Specialist who will support the digital marketing initiatives of two companies under one business group: Interprit and The Virtual IT Professional.

This role will focus on email marketing, social media management, content marketing, and data analytics. The ideal candidate has strong experience in marketing for technology, software, SaaS, IT services, or similar companies, preferably with exposure to established technology environments such as Microsoft or Microsoft-related products, services, campaigns, or partner ecosystems.

Interprit and The Virtual IT Professional Company Overview

Interprit and The Virtual IT Professional operate within a connected business ecosystem focused on technology, software, IT talent, consulting, and professional services. In this role, the specialist will support the growth efforts of both companies, helping create a consistent and measurable B2B lead generation engine across shared business goals.

Job Summary

The Digital Marketing Specialist will be responsible for planning, executing, monitoring, and improving digital marketing activities across email, social media, content, and analytics channels. This role requires a strong understanding of B2B digital marketing, especially within the technology and software industry.

This position is ideal for someone who is creative, analytical, organized, and comfortable working in a technology-driven business environment. The role requires both execution and strategic thinking, as the specialist must be able to turn marketing objectives into campaigns, content, reports, and measurable results.

Duties & Responsibilities

• The Digital Marketing Specialist will support the planning and execution of targeted email marketing campaigns designed to nurture prospects, engage existing contacts, promote services, and support business growth.

Key responsibilities include:

• Plan, create, schedule, and manage email marketing campaigns for both companies.
• Write and edit email copy for newsletters, promotional campaigns, lead nurturing sequences, event announcements, service updates, and client engagement campaigns.
• Segment email lists based on audience type, industry, buyer persona, engagement level, campaign source, or business interest.
• Coordinate with the Marketing Manager to align email campaigns with broader marketing goals.
• Monitor email performance including open rates, click-through rates, bounce rates, unsubscribe rates, and conversions.
• Maintain email marketing calendars and ensure campaigns are sent on schedule.
• Support database hygiene by helping maintain clean, accurate, and properly segmented contact lists.
• Recommend improvements to increase engagement, deliverability, and conversion rates.

• The role will manage and grow the social media presence of both Interprit and The Virtual IT Professional, with a strong focus on professional B2B platforms such as LinkedIn.
• Key responsibilities include:
• Manage social media content planning, scheduling, publishing, monitoring, and reporting.
• Create and maintain a social media calendar for both companies.
• Draft captions, post copy, campaign messages, and professional social media content aligned with each company’s brand voice.
• Coordinate with designers, internal teams, or external resources for visual assets when needed.
• Publish content across approved platforms such as LinkedIn, Facebook, Instagram, or other relevant channels.
• Monitor comments, messages, engagement, and audience interactions.
• Track social media metrics such as reach, impressions, engagement rate, follower growth, clicks, and inquiries. Identify relevant trends, topics, hashtags, industry conversations, and content opportunities in the technology and software space.
• Recommend ways to improve social media engagement, brand visibility, and audience relevance. Ensure that both companies maintain a professional, credible, and consistent digital presence.

• The Digital Marketing Specialist will help create and distribute valuable content that supports brand awareness, thought leadership, lead generation, and client engagement.

Key responsibilities include:

• Develop content ideas aligned with business goals, target audiences, services, and campaign priorities.
• Write, edit, and optimize content for blogs, newsletters, case studies, social posts, landing pages, campaign materials, and website updates.
• Translate technical or software-related topics into clear, engaging, and audience-friendly content.
• Support content creation for technology-related services, IT solutions, software development, consulting, outsourcing, and professional services.
• Coordinate with subject matter experts, technical teams, or leadership to gather insights for content.
• Repurpose long-form content into short-form assets such as social media posts, email snippets, infographics, or campaign messages.
• Ensure content is consistent with brand guidelines, tone, messaging, and positioning.
• Apply basic SEO principles including keyword usage, meta descriptions, headings, readability, and internal linking where applicable.
• Maintain a content calendar for both companies.
• Review content performance and recommend improvements based on data.

• The role must be comfortable working with marketing data and turning performance metrics into practical insights for decision-making.
• Key responsibilities include:
• Track, analyze, and report on the performance of digital marketing campaigns.
• Prepare weekly and monthly reports for the Marketing Manager.
• Monitor key metrics across email, social media, website, content, and campaign channels.
• Analyze which campaigns, content types, platforms, and messages perform best.
• Use data to recommend improvements in targeting, messaging, posting schedules, content formats, and campaign strategies.
• Maintain marketing dashboards, spreadsheets, and performance trackers.
• Support campaign attribution by tracking sources, links, UTMs, and conversions where applicable.
• Identify trends, gaps, and opportunities in campaign performance.
• Present data in a clear, simple, and actionable format.
• Help ensure marketing decisions are supported by reliable performance insights.

• Because this role supports two companies under one business ownership, the Digital Marketing Specialist must be able to manage brand-specific priorities while maintaining alignment with the overall business strategy.
• Key responsibilities include:
• Support digital marketing initiatives for both Interprit and The Virtual IT Professional.
• Maintain clear separation of brand messaging, content calendars, reports, and campaign assets when required.
• Ensure that each company’s campaigns are aligned with its target audience, services, and positioning.
• Balance workloads and priorities across both companies.
• Coordinate with the Marketing Manager to determine which campaigns require priority focus.
• Maintain organized files, trackers, calendars, reports, and campaign documentation for both brands.
• Help create consistency in digital presence while respecting each company’s unique identity and market positioning.

Qualifications & Skills

• At least 2–4 years of experience in digital marketing, preferably in a technology, software, SaaS, IT services, or professional services company.
• Experience working with or marketing technology companies similar to Microsoft, Microsoft partners, software providers, IT consulting firms, or digital transformation businesses is strongly preferred.
• Proven experience in email marketing, social media management, content marketing, and marketing analytics.
• Strong understanding of B2B digital marketing and audience targeting.
• Experience creating marketing content for technical, software, IT, or business audiences.
• Hands-on experience using email marketing platforms, social media scheduling tools, analytics tools, CRM systems, and reporting dashboards.
• Ability to write clear and professional marketing copies for emails, social posts, blogs, newsletters, and campaign materials.
• Strong analytical skills with the ability to interpret data and recommend improvements.
• Excellent attention to detail, especially in proofreading, reporting, campaign tracking, and data accuracy.
• Ability to manage multiple campaigns, content calendars, and deadlines.
• Strong communication and collaboration skills are important.
• Ability to work independently in a remote or hybrid environment.

• Graduate of Information Technology, Computer Science, Marketing, Communications, Business, or related fields.
• An IT graduate is a plus, especially for candidates who can understand and communicate technical services effectively.
• Experience with Microsoft-related technologies, cloud services, business software, productivity tools, or enterprise technology solutions.
• Experience in B2B lead generation, demand generation, SEO, LinkedIn marketing, paid ads, or marketing automation.
• Familiarity with tools such as Mailchimp, HubSpot, Salesforce, Google Analytics, Google Search Console, Meta Business Suite, LinkedIn, Canva, WordPress, Google Looker Studio, or similar platforms.
• Experience creating content for IT outsourcing, software development, managed services, consulting, recruitment, or technology solutions.
• Basic understanding of SEO, website analytics, landing pages, conversion tracking, and campaign attribution.

• Strong digital marketing execution skills
• Excellent written communication
• Good understanding of technology and software audiences
• Data-driven decision-making
• Content planning and content creation
• Email campaign management
• Social media management
• Marketing analytics and reporting
• Strong organization and time management
• Creative thinking with attention to detail
• Ability to manage multiple brands under one business group
• Proactive, reliable, and results-oriented
• Comfortable working with technical topics and B2B audiences

• The compensation for this full-time role is ₱40,000 per month, plus all applicable company benefits.
• Benefits may include company-provided benefits such as statutory government benefits, paid leaves, company programs, professional development support, and other benefits available under company policy.

• This is a full-time role with a remote or hybrid work setup, depending on business needs, team coordination requirements, and management arrangements.
• The Digital Marketing Specialist will report directly to the Marketing Manager and will support marketing initiatives for both Interprit and The Virtual IT Professional. The role requires strong self-management, regular communication, timely reporting, and the ability to collaborate effectively through online tools and virtual meetings.