Business Analyst – Funnel & Growth Analytics - Manila
HR Primo Management Services Manila Full-time
Position Overview
The Business Analyst – Funnel & Growth Analytics supports the company’s revenue and user acquisition goals by delivering data-driven insights across the sales and marketing funnel. This role involves collecting, analyzing, visualizing, and reporting data that drives strategy and decision-making for the Growth and Partnerships team.SQL proficiency is required, with preference for candidates who can build self-serve dashboards and collaborate cross-functionally.
Key Responsibilities- Own end-to-end analysis of the funnel—from lead generation, qualification, booking, closing, to onboarding
- Monitor funnel health, drop-off points, conversion rates, CAC efficiency, and sales cycle times
- Perform ad hoc data deep dives and deliver regular performance reports to growth leaders and executives
- Collaborate with marketing, sales, product, and customer success to align data insights with business strategies
- Design and maintain dashboards and reports using tools like Google Data Studio, Looker, PowerBI, or Tableau
- Develop forecasting models and track performance against KPIs in partnership with leadership
- Provide insights on channel performance, campaign effectiveness, and sales team productivity
- Support CRM optimization and data hygiene initiatives
- Bachelor’s degree in Business Analytics, Statistics, Industrial Engineering, Mathematics, Economics, or equivalent
- 1–3 years of relevant experience (junior to mid-level)
- Strong SQL skills (writing complex queries, joining large datasets)
- Familiarity with marketing and sales metrics (e.g., CAC, LTV, funnel conversion)
- Proficient in Excel/Google Sheets and data visualization tools
- Ability to translate raw data into actionable business insights
- Strong communication skills for presenting data to non-technical stakeholders
- Highly analytical, self-motivated, and detail-oriented
- Experience in SaaS, fintech, or fast-growing startup environments
- Familiarity with CRM tools (HubSpot, Salesforce, Pipedrive)
- Knowledge of ETL processes or basic scripting in Python or R
DirectioManila
We are looking for a Business Analyst to join the team of one of our client from the Philippines. This client specializes in developing and implementing systems and applications to increase operational efficiency. They create an environment...
AboitizPowerMakati, 6 km from Manila
AP IT Business Analyst is primarily responsible for the end-to-end process of eliciting, articulating, and analyzing business requirements for technology projects. This includes facilitating requirements gathering and documentation, ensuring...
Makati, 6 km from Manila
Job Description
Posted on 23 August 2025
The Business Analyst can communicate fluently in English and Mandarin to support consultancy projects with both local and international clients. The role involves analyzing business processes, gathering...