Marketing manager
Cebu
Job Description
Posted on 2 May 2025POSITION TITLE: International Marketing Manager
NO. OF VACANCY: 1 VACANCY
Job Description:
We seek an International Marketing Manager to lead our student recruitment efforts for the Japanese market. This role requires a native Japanese speaker with a deep understanding of Japanese culture, business etiquette, and consumer behavior.
The International Marketing Manager will develop strategies to attract Japanese students, build relationships with agencies in Japan, and ensure smooth communication between our school and Japanese clients.
Key Responsibilities:- Student Recruitment & Marketing
Develop and execute marketing campaigns specifically targeted at Japanese students.
Establish partnerships with Japanese education agencies, schools, and organizations.Promote ESL programs through Japanese social media platforms (Facebook, LINE, Twitter, Instagram, etc.).
Organize webinars, info sessions, and orientations for potential Japanese students.
- Client Relations & Communication
Serve as the primary liaison between Japanese students, parents, and the school.
Provide accurate interpretation between Japanese and English languages during meetings, conferences, and other business-related events.Provide personalized consultation to Japanese students regarding enrollment, visa processing, and study plans.
Provide language support during negotiations, presentations, and business meetings to facilitate effective communication and understanding between Japanese and English-speaking parties.
- Market Research & Strategy Development
Conduct surveys and interviews with Japanese students to improve services.
Monitor competitor schools targeting the Japanese market and identify growth opportunities.
- Cultural & Business Adaptation
Ensure all marketing materials are culturally appropriate for Japanese students.
Train Filipino staff on Japanese business etiquette when dealing with Japanese clients.Assist in translating promotional materials and school policies into Japanese.
Qualifications/Requirements
Qualifications:Bachelor’s degree in marketing, business administration, communications, education, web engineering, or a closely related field.
Native-level fluency in Japanese, with strong proficiency in both written and spoken English.
Demonstrated experience in marketing strategy, brand development, and cross-cultural communication within international markets.
Translating written documents, emails, and other materials from Japanese to English and vice versa.
Deep understanding of Japanese consumer behavior and cultural trends, with the ability to adapt global campaigns for the Japanese market.
Strong analytical, organizational, and project management skills.
Work location
CEBU CITY (CAPITAL), CEBU
Remarks
Applicants may submit their applications toLudivina Barata Leese
President / CEOemail: btesenglishacademycorp@gmail.com
Company / Employer: BTES ENGLISH ACADEMY CORP.
2nd Floor, BTES English Building, Pres. Magsaysay Ext. Kasambagan, Cebu 6000, PhilippinesName of foreign national intending to apply for the position
Name: Shun Nakamura
Address: Diane Residences, Gen. Lim St., Kasambagan, Cebu City, 6000
Nationality: Japanese
Intended period of Employment: Two (2) years
BTES English Academy Corp. hereby declares that the above foreign national is able, willing, and qualified to perform the services and jobdescription for this position. The company has qualified to perform the services and job description for this position. The company has
the intention to employ the said foreign national and apply for an Alien Employment Permit with the Department of Labor and Employment -
Department of Labor and Employment Central Visayas located at DOLE-RO7 Building, General Maxilom Avenue, cor Gorordo.
Apply now
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