WFH Social Media Marketing Specialist

Job Overview:

We are launching an exciting new direct-to-consumer (DTC), online-only retail division and are looking for a hands-on E-Commerce & Social Commerce Specialist to lead our digital sales channels. In this individual contributor role, you will own everything from platform setup to day-to-day operations—driving customer acquisition, high-performing social content, and revenue growth.

Schedule: Full-time, 40 hours per week, Monday - Friday, 8:30 AM to 5:30 PM PT, 1 hour Unpaid break.

Responsibilities:

• E-Commerce Operations: Own and manage the company’s e-commerce website from setup through ongoing operations, handling product listings, merchandising, pricing, and troubleshooting to deliver an excellent customer experience and drive business growth.
• Social Commerce Strategy: Manage and optimize the TikTok Shop storefront daily while building high-performing content strategies across TikTok and Instagram and coordinating with our agency to scale affiliate, creator, and influencer-driven partnerships.
• Campaign & Marketing: Plan and execute product launches, seasonal promotions, and content calendars while managing and continuously optimizing paid ad campaigns across TikTok and Meta platforms to maximize engagement, conversions, and ROAS.
• Data Analytics & Reporting: Track key performance metrics—including website traffic, conversion rates, sales, ROAS, and customer acquisition—to prepare regular performance reports and deliver data-driven, actionable recommendations to leadership for channel growth.
• Cross-Channel Coordination: Collaborate with internal and external partners to align marketing initiatives and review upcoming promotions and pricing, ensuring zero conflict between the direct-to-consumer business and existing wholesale accounts.

Requirements:

• Minimum of 5 years of experience managing e-commerce and social commerce operations, with a proven track record of scaling an online sales channel from launch to sustained growth, preferably within the apparel, fashion, lifestyle, or consumer retail industries.
• Hands-on proficiency with TikTok Shop, Shopify (or comparable e-commerce platforms), Meta Business Suite, and TikTok Ads Manager, paired with a strong understanding of digital merchandising, customer acquisition, and metric-driven performance optimization.
• A highly self-motivated individual contributor with strong project ownership, exceptional organizational skills, and the ability to independently manage initiatives from concept through execution with minimal supervision.
• Strong analytical and problem-solving abilities combined with excellent written and verbal English communication skills.
• Preferred (Nice-to-Have): Experience launching a new direct-to-consumer (DTC) brand or business, alongside practical knowledge of affiliate marketing, creator/influencer programs, and product launch calendar management.
• Preferred (Nice-to-Have): Familiarity with Google Analytics (or similar reporting platforms) and a solid understanding of managing pricing strategies across multiple retail and wholesale sales channels.

Independent Contractor Perks:

• Health Insurance.
• Immediate hiring.
• Permanent work from home.

Note:

• Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.