General Trade Retail Manager

Key Responsibilities:

• Assess channel and territory performance by leveraging data and market intelligence to uncover opportunities for growth
• Design and roll out targeted strategies for key areas, including turnaround plans where needed
• Develop tactical plans covering volume projections, budget builds, POSM requirements, IAP decks, sell-in materials, and sales toolkits
• Establish contingency plans to maintain business operations during periods of market disruption
• Work closely with commercial teams to strengthen product availability, in-store visibility, and shopper conversion across priority channels
• Track execution progress, flag emerging risks, and fine-tune strategies to sustain performance
• Lead review sessions after key initiatives to capture insights and apply learnings to future planning

• Drive the growth of emerging trade channels by studying market movements and evolving shopper behavior
• Establish the strategic role of new channels within the overall commercial framework
• Partner with Category teams to bring growth initiatives and product launches to life through channel-relevant BTL activations
• Ensure channel growth plans are in sync with brand direction, category goals, and commercial targets

• Evaluate whether key initiatives are ready to scale and transition into long-term programs
• Oversee the seamless handover of proven projects into standard business operations

Qualifications:

• Background in trade marketing, channel marketing, or a related discipline within FMCG or the food and beverage sector
• Solid grasp of the general trade environment, with particular focus on small format retail
• Demonstrated success in planning and executing channel strategies and BTL programs
• Data-driven mindset with the ability to turn insights into clear, actionable strategies
• Strong ability to manage stakeholders and work effectively across different functions
• Excellent written and verbal communication skills, including presentation delivery
• Comfortable handling multiple priorities simultaneously in a dynamic, fast-moving setting

Location: BGC, Taguig