Trade Marketing Specialist (Visayas)

THREE LOCATIONS/POSITIONS AVAILABLE:

• Will be handling Promo & Merchandising and will be based in Cebu

REPORTS TO:

• Trade Marketing Manager

JOB RESPONSIBILITIES:

• Develop a trade marketing plan for existing and new products, including promotions, sampling, and merchandising standards.
• Oversee implementation of trade marketing campaigns, coordinating with other departments and third parties.
• Evaluate activity effectiveness and present post-activation reports with recommendations.
• Ensure approved merchandising planograms/layouts are implemented.
• Provide feedback on new product launches to brand marketing and management.
• Collect and disseminate best practices for profitable trade marketing activities.
• Align trade marketing strategies with sales objectives and revenue targets.
• Conduct competitor research on pricing, in-store activities, and market share.
• Coordinate with graphic artists and agencies for marketing material design and production.
• Control and monitor the budget, ensuring expenses stay within approved limits.

JOB QUALIFICATIONS:

• Bachelor’s degree graduate in Marketing or relevant field
• At least 3yrs experience in Merchandising & Promo in FMCG Field
• Excellent communication skills (verbal & written)
• Strong Knowledge in key accounts sales process
• With extensive knowledge in MS Office (Excel, PowerPoint and Word)