Digital Marketing Specialist (Part-Time / Freelancer)

Job Title: Digital Marketing Specialist (Part-time / Freelancer)

About Us

We are a growing B2B water treatment solutions company based in Cebu, providing engineering-focused services such as cooling tower and boiler treatment, wastewater management, and chemical water treatment solutions. As we expand, we are seeking a results-driven Digital Marketing Specialist to strengthen our online presence, generate quality leads, and drive measurable business growth.

Role Overview

The Digital Marketing Specialist will be responsible for creating and executing data-driven strategies that enhance engagement, lead generation, and brand visibility. The role requires strong expertise in SEO, social media, and targeted digital campaigns—with a clear focus on results that can be tracked and translated into tangible growth.

Key Responsibilities:

• Develop and implement effective digital marketing strategies aligned with company goals.
• Manage and optimize SEO/SEM campaigns to improve organic reach and search rankings.
• Plan, create, and publish engaging content across multiple social media platforms.
• Design and run paid advertising campaigns (Google Ads, Facebook, LinkedIn, etc.) with ROI tracking.
• Monitor and analyze campaign performance using analytics tools; prepare regular reports.
• Identify digital marketing trends, insights, and opportunities for optimization.
• Support the company’s overall marketing implementation and branding initiatives.

Qualifications:

• Proven experience as a Digital Marketing Specialist, Marketer, or similar role.
• Strong knowledge of SEO, Google Analytics, social media management, and PPC campaigns.
• Ability to design traceable, data-driven strategies that produce measurable results.
• Excellent copywriting and content creation skills.
• Up-to-date with the latest tools, platforms, and best practices in digital marketing.
• Self-motivated, results-oriented, and able to work independently with minimal supervision.

What We Offer:

• Competitive fixed-rate compensation (commensurate with experience and scope of work).
• Flexible part-time / freelance arrangement.
• Opportunity to contribute to a fast-growing, innovative B2B company.
• Professional growth and learning opportunities.
• Supportive and collaborative work culture.