[ref. h9356201] Digital Copywriter
EPS Consultants Pte Ltd Pasig
Job Description
Work Engagement: Permanent RoleWork Arrangement: Hybrid
Work Location: Ortigas, Pasig City
Key Responsibilities:
- Copywriting & Editing: Write, review, and refine short- and long-form copy for social media posts, blogs, campaigns, websites and EDMs, ensuring accuracy, relevancy and alignment with brand voice.
- Content Optimisation: Tailor messaging to suit different platforms and formats (e.g. Facebook carousels, Instagram Reel captions, LinkedIn thought-leadership posts), optimising for engagement and audience needs.
- Creative Collaboration: Work with designers and the social media team to ideate concepts and produce copy that complements visuals and multimedia assets. Support quick-turnaround content when required.
- Research & Fact-checking: Conduct SEO research and translate healthcare information into accessible, audience-friendly content. Verify accuracy through thorough crosschecking and coordination with internal stakeholders and subject matter experts.
- Trendspotting: Stay up-to-date on social trends, competitor activity, cultural nuances, and current affairs in Singapore to keep content timely and relevant.
- Performance Insights: Review content performance with the social and digital teams to understand audience response and apply insights to improve future copy.
Requirements:
- Diploma or Degree in Mass Communication, Journalism, Public Relations, Marketing, English, or related field
- Minimum 2 years experience in copywriting, social media, or digital marketing roles
- Strong command of English, with proven ability to deliver persuasive, engaging, and error-free copy
- Experience writing for multiple digital platforms, with the ability to adapt tone and style for different audiences and platform best practices
- Working knowledge of creative tools (e.g. Canva, Adobe Suite) is an advantage
- Strong attention to detail and storytelling skills, with the ability to simplify complex technical topics into engaging content
- Familiarity with the healthcare industry and/or medical terminology is a plus
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