Senior Copywriter - FinTech Group
Taguig
Strategy & Planning
- Develop content strategies tailored to each platform (e.g., Instagram, Facebook, LinkedIn, blog, website)
- Create and manage an editorial calendar, ensuring consistent and timely output
- Define key messages and unique selling propositions aligned with marketing goals
- Write engaging copy for social media, Stories, short-form video scripts, and email campaigns
- Develop content for landing pages, website sections, banners, and paid media
- Craft compelling headlines, ad captions, taglines, and messaging for Public Relations initiatives
- Support influencer outreach and media relations with tailored content packages
- Apply SEO best practices to improve search rankings and organic visibility
- Monitor content performance using analytics tools and optimize copy based on insights
- Conduct A/B tests on headlines and calls-to-action (CTAs) and refine accordingly
- Collaborate with marketers, designers, and Public Relations managers for unified messaging and storytelling
- Partner with product and project managers to extract key insights and inform content creation
- Coordinate with agencies, freelancers, and journalists for broader campaign execution
- 2-3+ years of experience in marketing copywriting (social media, web, ads, Public Relations)
- Strong, results-focused portfolio that demonstrates storytelling and strategic thinking
- Mastery of tone, voice, clarity, and emotional resonance across formats and audiences
- Familiarity with CMS platforms, Facebook/Google ad managers, and analytics tools (Google Analytics, Yandex.Metrica)
- Knowledge of SEO best practices, A/B testing, and basic content design tools (Figma, Canva)
- Highly adaptable, resourceful, and capable of thriving in a fast-moving startup environment
A rapidly growing consumer fintech group, founded in July 2022 with the vision of building the leading credit-led neobank in Southeast Asia. The Philippines was chosen as our launch market, and we are now a licensed consumer lending company, currently working toward securing a full banking license (subject to BSP approval).
The company was established by three co-founders who previously built and held senior leadership roles at Tinkoff, a highly successful, tech-driven bank that achieved a market capitalization of over US$2
Backed by premier investors, including the International Finance Corporation (IFC) - a member of the World Bank Group, ADQ - a sovereign investment company of the Government of Abu Dhabi, and other leading fintech investors.- Competitive salary and benefits
- Opportunities for career growth and development
- Hybrid set up, 2-3x in BGC
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