Digital Media Specialist

Digital Media Specialist

1. Develop and execute tailored digital media strategies and plans for each campaign by maximizing budget allocation.
2. Work closely with the Regional team, Digital agency, and Campaign leads when it comes to the planning and implementation.
3. Conduct A/B testing on ad copy, visuals, and landing pages to improve click-through and conversion rates.
4. Track campaign key performance indicators (KPIs) such as engagement rate, reach, ROAS (return on ad spend), and traffic.
5. Continuously monitor performance, analyze content metrics, and optimize active campaigns to improve engagement and conversion rates. Provide suggestions on ways to improve performance.
6. Compile weekly/monthly digital media reports, translating raw data into actionable insights for the marketing team.
7. Work alongside graphic designers, social media manager, and product teams to ensure all digital assets align with brand guidelines.
8. Stay ahead of emerging digital trends, algorithm changes, and pop-culture moments to keep our brand relevant.
9. Analyze end-of-campaign data and prepare comprehensive post-campaign reports highlighting key takeaways and ROI
10. Familiarization of product technologies and features

Requirements:

1. 2+ years managing professional digital accounts and executing launch campaigns.
2. Possess at least Bachelor Degree in Marketing, Digital marketing, Communications, or a related field.
3. Proficient with platforms (Meta Ads Manager, Google Ads, TikTok, etc)
4. Strong data analysis and project management
5. Basic Knowledge of SEO (Search Engine Optimization), SEM (Search Engine Marketing) and E-commerce
6. Good command in English (spoken & written)
7. A team player with good interpersonal skills
8. Accustomed to working in a fast-paced environment, handling simultaneous campaigns
9. Background in digital agencies is preferred.