Event Sales Manager

apartmentUniversal Hotels placeCebu scheduleFull-time calendar_month 
Job Responsibilities
  • Identify and target potential clients for social events, including individuals, families, and event planners, through proactive outreach, networking, and marketing efforts.
  • Build and maintain a robust pipeline of leads, inquiries, and bookings to achieve sales targets and maximize revenue from social event bookings.
  • Conduct consultations and site visits with prospective clients to showcase event spaces, discuss their vision and requirements, and tailor proposals to meet their needs.
  • Serve as the main point of contact for clients throughout the event planning process, providing personalized service, timely communication, and expert guidance.
  • Build strong relationships with clients by understanding their preferences, addressing concerns, and exceeding expectations to foster loyalty and repeat business.
  • Collaborate with clients to create custom event packages, including venue rental, catering menus, décor, and entertainment options, ensuring a memorable and unique experience for each event.
  • Work closely with internal departments—such as kitchen, event service, housekeeping, and audiovisual services—to coordinate all aspects of social event logistics and ensure seamless execution.
  • Develop detailed event timelines and production schedules, coordinate vendor contracts and payments, and manage event budgets to ensure profitability and cost-effectiveness.
  • Oversee event setup, including room layout, décor installation, audiovisual setup, and food and beverage service, ensuring all elements align with client specifications and hotel standards.
  • Collaborate with the hotel’s marketing team to develop promotional materials—including brochures, website content, and social media campaigns—to attract social event clients and showcase the hotel’s offerings.
  • Partner with the kitchen team to create innovative and customizable menu options that cater to the preferences and dietary requirements of social event guests.
  • Coordinate with the hotel’s event operations team to ensure seamless handover of event details and requirements, providing clear instructions and documentation for successful execution.
  • Monitor sales performance, booking trends, and revenue forecasts to track progress against targets and identify opportunities for growth and improvement.
  • Maintain accurate records of client interactions, event details, contracts, and payments using the hotel’s system, ensuring data integrity and compliance with company policies.
  • Prepare regular reports and presentations for senior management, highlighting key performance metrics, market trends, and strategic recommendations to drive business growth.
  • Prepare draft/pre-function order forms of event contracts and endorse them to the Event Coordinator for contract finalization.
  • Request prior approval from the Credit and Collection department of Finance for client payment terms consistent with hotel credit policies.
  • Endorse client special requests (e.g., menu items, banquet setup) to the authorized personnel (e.g., F&B Director, F&B Service Manager) for prior approval before commitment.
  • Explain all event policies and provisions in the Event Contract to clients to ensure smooth execution and avoid issues or complaints.
  • Secure client signatures on event contracts and require down payments upon signing.
  • Conduct spot-checks during events to ensure all client requirements are met and promptly address additional requests or issues.
  • Investigate client complaints regarding food, beverage, event facilities, or services; inform the relevant department for corrective action; escalate major issues to supervisors as necessary.
  • Document client comments and suggestions, and endorse them to supervisors for appropriate action.
  • Strive to meet assigned sales and production targets. Recommend specific action plans and sales strategies to superiors to increase event bookings.
  • Comply with all hotel policies and procedures on event function rooms, outlets, and room bookings. Inform clients of booking requirements (e.g., confirmation letters, option dates) to prevent future issues.
  • Prepare and submit the following reports to superiors:
  • Daily Activity Report
  • Weekly Production Report
  • Month-End Report
  • Attend and actively participate in daily morning briefings, monthly sales meetings, and other required gatherings.
  • Follow the established activity chart summarizing upcoming sales and promotional activities for the department.
  • Coordinate with the Event Coordinator or designated alternative regarding pre-blocking of reserved function rooms.
  • Demonstrate awareness of OH&S policies and procedures, ensuring all activities are conducted safely and within guidelines.
  • Adhere to occupational health and safety legislation, policies, and procedures, understanding your duty of care.
  • Be familiar with property safety, first aid, and emergency procedures; operate equipment safely and responsibly.
  • Proactively identify and correct hazardous situations and notify superiors of potential dangers.
Qualifications
  • Possess a strong network of suppliers, wedding planners, and social client databases.
  • Exhibit exceptional attention to detail.
  • Provide outstanding client service to enhance satisfaction, foster repeat business, and generate referrals.
  • Demonstrate creativity, resourcefulness, and innovation in event planning and sales strategies.
  • Apply strong problem-solving skills to think quickly and find effective solutions on the spot.
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