Assistant Marketing Manager

Assistant Marketing Manager

1. Assistant marketing managers support marketing activities through the planning, organization, and implementation of market research to obtain data that gives information regarding consumer preferences and market trends.
2. They interpret data obtained from market survey to produce results which are useful in identifying a target market or in determining the demand for a product/service.
3. They also possess full knowledge of a company’s targets/values and employ this knowledge in product marketing operations.
4. Assistant marketing managers are responsible for contacting potential customers through cold calls, emails or home visits in order to create awareness for products and improve sales.
5. They establish good rapport with clients and ensure customer relationship is maintained to reduce clientele attrition.
6. As part of their duties, assistant marketing managers provide support to their senior managers in the development of pricing strategies; they help them carry out studies to determine product/service price most affordable to consumers and profitable to company.
7. Their work description also involves overseeing the activities of marketing teams to ensure designated tasks and set targets are achieved.
8. They also conduct surveys to determine consumer reception of a new product usually by analyzing product features, market trend, and price.
9. Assistant marketing managers are in charge of writing press releases and statements for promotion of products on media channels.
10. They bear the responsibility of organizing promotional events or advertising as part of marketing strategies.
11. They also prepare and present regular reports to superiors on marketing activities and results of implemented plans.
12. In fulfilling their role, assistant marketing managers oversee the design, editing and publication of promotional materials, such as flyers and advert posts.
13. They maintain record of proposals and accounts, and occasionally attend seminars and conference to improve on existing knowledge.

• Bachelor’s degree in marketing, business or related field.
• Administration or sales and marketing assistant experience.
• Effective written and verbal communication skills.
• A high level of attention to detail.
• Ability to work effectively within a team and independently.
• Experience using computers for a variety of tasks.
• Competency in Microsoft applications including Word, Excel, and Outlook.
• Good organization skills.
• Related job and internship experience.
• Digital marketing experience.