2D Team Lead - Creative / Game Design

Location: Remote

Position Summary

HPL Game Design Studio is seeking a 2D Team Lead to guide and support a team of 2D artists, animators, and motion designers in producing high-quality visual content across game assets, playable ads, motion graphics, and video-based creatives.

This role combines hands-on creative execution with day-to-day team leadership, ensuring production quality, consistency, and timely delivery of assets. The 2D Team Lead will work closely with the 2D Art Director and other stakeholders to implement creative direction, improve workflows, and support team development.

This position is ideal for a strong mid-level artist ready to step into leadership while still actively contributing to production work.

Key Responsibilities

• Execute and oversee the production of 2D assets, including:
• Motion graphics
• 2D animation
• Video editing
• Playable ads and marketing creatives
• In-game 2D assets and UI visuals
• Support the implementation of the Art Director’s creative vision across all outputs.
• Ensure visual consistency, quality, and adherence to project guidelines.
• Review team outputs and provide actionable feedback for improvement.
• Assist in refining ad creatives, including hooks, CTAs, and on-screen messaging when needed.

• Lead day-to-day operations of a small team of 2D artists and designers.
• Assign tasks, monitor progress, and ensure deadlines are met.
• Provide constructive feedback and hands-on guidance to team members.
• Support onboarding of new artists and help them ramp up efficiently.
• Foster a collaborative, supportive, and growth-oriented team environment.

• Conduct internal reviews of assets before submission for final approval.
• Maintain production standards and help enforce style and quality guidelines.
• Identify workflow bottlenecks and suggest practical improvements.
• Coordinate with producers, game designers, and developers for smooth execution.

• Support skill development through informal coaching and knowledge sharing.
• Help identify skill gaps within the team and escalate training needs.
• Participate in internal workshops and creative reviews.

• Stay updated on trends in motion design, game ads, and animation styles.
• Experiment with new tools and techniques to improve production efficiency.
• Share learnings with the team and help improve workflows.

Qualifications & Experience

• Strong background in 2D art, animation, motion graphics, or video production.
• Experience working on game assets, playable ads, or digital marketing creatives.
• At least 2–4 years of professional experience in a 2D creative role.
• Prior experience mentoring or informally leading artists or small teams.
• Proficiency in post-production and video editing workflows.
• Strong ability to give and receive constructive feedback.

• Experience in a game studio or digital production environment.
• Familiarity with playable ads and performance-driven creative content.
• Exposure to creative pipelines and production workflows.
• Basic understanding of art direction principles.

• Adobe After Effects
• Adobe Premiere Pro
• Adobe Photoshop
• Adobe Illustrator
• Other 2D animation/motion design tools
• Strong understanding of:
• Animation principles
• Timing and composition
• Visual storytelling
• Basic creative copy for ads (hooks, CTAs, messaging)

• Strong communication and teamwork skills
• Leadership mindset with hands-on approach
• Good problem-solving and adaptability
• Detail-oriented and organized
• Able to manage multiple tasks in a fast-paced environment
• Proactive and open to feedback

• Opportunity to lead a growing 2D creative team
• Hands-on involvement in game and playable ad production
• Collaborative and creative studio environment
• Continuous learning and skill development opportunities
• Competitive compensation and benefits package