Performance Marketing Specialist (Part-Time) | ZR_1277_JOB

Performance Marketing Specialist (Part-Time) - Remote

• At PeoplePartners, people come first—and it shows. As a Great Place to Work certified company, we're proud to build careers, create opportunities, and connect talented professionals with exciting businesses across the globe.
• When you join PeoplePartners, you're joining a community that values growth, collaboration, and continuous learning. You'll gain exposure to international clients, work alongside passionate professionals, and be supported by a culture that celebrates initiative, innovation, and achievement.
• If you're looking for meaningful work, flexibility, and the opportunity to make a real impact, you're in the right place.

• Some marketers launch campaigns. Others build momentum.
• As our Performance Marketing Specialist, you'll be the driving force behind digital growth—transforming data into action, clicks into qualified leads, and marketing spend into measurable business results.
• You'll take ownership of paid media performance across Meta and Google, strengthen tracking and attribution, support SEO initiatives, and uncover opportunities to improve conversions across the customer journey. If you thrive on optimization, enjoy solving performance puzzles, and love seeing the direct impact of your work, this role is built for you.

Key Responsibilities:

• Manage and optimize Meta advertising campaigns.
• Build, launch, and manage Google Ads campaigns.
• Monitor and improve campaign performance across channels.
• Conduct testing across audiences, creatives, landing pages, and bidding strategies.
• Maintain tracking accuracy using Google Tag Manager (GTM), GA4, Meta Pixel, and conversion tracking tools.
• Ensure lead data flows correctly into CRM and marketing automation platforms.
• Support on-page SEO improvements.
• Provide recommendations on messaging, creative assets, and conversion opportunities.
• Produce monthly performance reports and insights.
• Monitor industry trends, competitor activity, and emerging digital marketing opportunities.
• Drive lead generation growth through paid media initiatives.
• Improve campaign efficiency and return on investment (ROI).
• Optimize conversion rates across digital channels.
• Build reliable tracking and attribution systems.
• Translate marketing data into actionable business recommendations.
• Identify opportunities for sustainable digital growth.

Job Requirements:

Required Qualifications (Must-Have):

• Minimum 2 years of experience managing paid media campaigns.
• Hands-on experience with:
• Meta Ads Manager
• Google Ads
• Google Tag Manager (GTM)
• Google Analytics 4 (GA4)
• Meta Pixel
• Conversion tracking tools
• WordPress
• CRM platforms
• Marketing automation tools
• Strong understanding of:
• Lead generation
• Campaign optimization
• Attribution
• Performance reporting
• Conversion-focused marketing
• Ability to analyze campaign performance and provide actionable recommendations.
• Strong communication and stakeholder management skills.
• Ability to work independently and manage priorities effectively.

Nice-to-Have:

• Experience supporting SEO initiatives.
• Experience working with lead generation-focused businesses.
• Familiarity with multi-channel attribution models.
• Experience improving landing page conversion performance.

Why Join PeoplePartners

At PeoplePartners, we believe great work happens when talented people are empowered to do their best. Here's what you can look forward to:

• Work-from-home flexibility and improved work-life balance.
• Exposure to international clients and global business environments.
• A people-first culture that values trust, collaboration, and accountability.
• Ongoing learning and professional development opportunities.
• Career growth pathways and long-term opportunities.
• Fun employee engagement activities and team events.
• A supportive environment where your ideas are heard and valued.
• The opportunity to make a measurable impact and see the results of your work.

If you're passionate about performance marketing and enjoy using data-driven insights to drive growth, we'd love to hear from you. Apply today and show us the campaigns you're most proud of.

• Employment Type: Part-Time.
• Work Setup: Fully Remote / Work From Home.
• Schedule: Monday, Tuesday, and Wednesday.
• Time: Day-shift (8:00 AM – 5:00 PM AWST).

• Permanent Work from Home set-up.
• Company-provided equipment.
• Secondary Wi-Fi Modem.
• A Life Beyond the Screen #WorkLifeBalance.
• Active employee engagements physically such as Christmas Party & Team Building, and virtual events such as town-hall with prizes.