Creative Digital Marketing Lead
Leslie Corporation Parañaque Full-time
ABOUT THE ROLE
The Creative Digital Marketing Lead is a hands-on strategic leader responsible for both the vision and execution of digital marketing campaigns. This individual crafts and drives the digital marketing strategy while personally creating high-quality visual and multimedia content across all digital channels.
KEY RESPONSIBILITIES- Develop and execute the overall digital marketing strategy across social media, email, web, paid ads, and emerging platforms
- Set creative direction and brand consistency standards across all digital touchpoints
- Analyze campaign performance data and optimize for KPIs (CTR, CPA, ROAS, engagement)
- Report on marketing outcomes and present strategic recommendations to leadership
- Design social media graphics, ad creatives, banners, and web assets using tools such as Adobe Creative Suite (Photoshop, Illustrator, After Effects), Canva, or Figma
- Produce and edit short-form video content for social media (Reels, TikTok, YouTube Shorts)
- Write and edit compelling copy for ads, social posts, email campaigns, and landing pages
- Oversee organic social media content calendars and community management
- Coordinate influencer and partnership activations
- Ensure all creative output is on-brand, on-time, and optimized per channel
- Bachelor’s degree in Marketing, Communications, Multimedia Arts, or equivalent experience
- 5+ years of experience in digital marketing with at least 2 years in a lead or supervisory role
- Experience in FMCG, consumer goods, or retail industries
- Experience with marketing automation platforms (HubSpot, Mailchimp, or equivalent)
- Experience managing external creative agencies or freelance talent
- Demonstrated portfolio of self-created digital creatives (graphic design, video, or multimedia)
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator) and/or Figma
- Hands-on experience managing paid campaigns on Meta Ads Manager and Google Ads
- Strong copywriting skills across digital formats (ads, social, email, web)
- Working knowledge of SEO, SEM, email marketing platforms, and analytics tools (Google Analytics, Meta Business Suite)
- Excellent project management and organizational skills
- Certifications in Google Ads, Meta Blueprint, or HubSpot
Private AdvertiserMakati, 7 km from Parañaque
the USA, Australia, New Zealand, and Europe, including the Schengen region.
We are looking for a highly creative, strategic, and results-driven Digital Marketing Manager to lead our digital marketing efforts across multiple platforms.
The ideal candidate...
ATR Asset Management (ATRAM)Makati, 7 km from Parañaque
Role Summary:
The Digital Marketing Officer is responsible for managing ATRAM’s digital platforms and campaigns to strengthen brand visibility, engagement, and business impact. This role ensures timely content updates, responsive customer...
Home CreditTaguig, 7 km from Parañaque
The Digital Marketing Associate is responsible for executing digital marketing campaigns for the products of the company. The role will work closely with the digital marketing team in setting up campaigns across different digital platforms...