Brand Marketing Specialist

The Brand Marketing Specialist is at the forefront of overall brand management for his/her assigned brands. He/she is responsible for anything and everything that involves his/her assigned brands. This includes understanding the target audience, producing content, forging partnerships and maximizing opportunities for the brands in-store and online.

Priority Tasks:

• Develops brand positioning and messaging that is consumer-centric and resonates with the target market
• Helps in coordination and actual implementation of photoshoots and other brand activities

• Conducts thorough industry research to understand consumer needs, preferences and competitive landscape
• Conducts consumer surveys/focus group discussions, analyzes data gathered and gives recommendations for future improvement.
• Monitors campaigns and promotional activities of major competitors and produces Competitor Activity Report

• Conceptualizes content plan for assigned brands across all relevant social media platforms (Facebook, Instagram, Twitter, TikTok, Threads, YouTube and the like)
• Produces photo and video content for posting on social media platforms in collaboration with assigned Graphics
• Generates quality copy for social media postings
• Works with Communications and Public Relations to partner with relevant groups, influencers and the like.
• Schedules regular postings on Facebook and Instagram
• Sets ads for sponsored content
• Creates periodic analysis report for activities done and results

• Engages with FB and IG community by replying to relevant comments especially those with questions addressed to the brand
• Answers all customer queries and concerns on Facebook messenger, Instagram and official email address
• Coordinates with e-commerce specialists, customer service, sales and operations team with regards to customer inquiries and concerns as needed

• Regularly updates design and content of the brand/company website, Lazada, Shopee and Edamama (as well as other future e-commerce platforms)
• Ensures completeness of photos and that necessary product details are applied to product page design
• Develops relevant photo, video and article content that would improve brand visibility and searchability across the web
• Improves search engine optimization for the brands assigned
• Loyalty and Promotions Management for Boutique Stores
• Develops and implements innovative strategies to improve sales in boutique stores
• Works with Digital Marketing team to develop and strengthen VIP loyalty and retention through various communications and promotional methods
• Works with Business Development team for implementation of bank tie-ups/corporate and organizational partnership/promotions in stores.
• Collaborates with Sales, Marketing and Operations for in-store initiatives such as Call to Deliver/Personal Shopper
• Works with Business Development/ Visual Merchandising/Graphics/Sales/Operations Team to improve overall in-store shopping experience for customers including store ambiance, display, convenience (including payment methods), safety/sanitation and staff knowledge/training
• Creates and analyzes sales reports and post-activity report
• Handles planning and implementation as well as concerns for the Paperdolls loyalty program

• Works with Brand Communications to regularly create materials for cascading to email newsletter subscribers
• Composes and arranges SMS communications for cascading to loyalty members

• Works with Brand Communications and Business Development to build relationships with relevant groups, other companies, stylists and influencers for brand collaborations

Ad Hoc:

• Perform other tasks assigned by the immediate superior and management as deemed necessary.

Qualifications:

• Bachelor's degree in Marketing, Advertising, Communications or similar course
• Proven experience in product marketing, marketing strategy, or related roles.
• Strong analytical skills to interpret market trends and customer insights.
• Excellent communication skills
• Open-minded and creative mindset
• Works well collaborating with cross-functional teams and managing multiple projects.
• Highly driven, agile and flexible
• Fast learner, tech-savvy and updated on the latest trends
• Familiarity with market research techniques is a plus
• Strong project management skills

Adaptability to changing market dynamics and consumer preferences.