Integrated Marketing Communications Services Manager

The Marketing Services Manager implements the strategic communications plan of Rex Education to advance the Company’s brand image and contribute to business growth. He/She focuses on ensuring compliance with all aspects of the Company’s marketing protocols and guidelines in the performance of functions such as, but not limited to, advertising, activations for on-ground and online events, talent management, campaign execution, supplier & vendor management, and direct marketing.

This role supports the CMO, CMM, Partnerships team, CCM, BU Marketing Managers/Officers, and other Rex affiliates and subsidiaries to ensure the brand’s identity remains strong and cohesive, and satisfies the business and marketing objectives of the Company.

• Provide a sufficient network of suppliers/vendors recommended or endorsed for evaluation (by procurement) as possible providers for activations.
• Recommends best and most appropriate partner supplier/vendor to get the best quality, up to date technology, at most efficient cost for activations. Creative Output and Quality
• Ensures high-quality on-brand creative deliverables for messaging, campaigns and promotions in all marketing channels possible. Budget and Resource Management
• Recommends most cost-efficient way of executing marketing programs including repurposing, recycling, maximization of resources (used not just once) without compromising quality and brand image. Timely Delivery of Activities and Assets
• Ensure timely delivery of activations in line with marketing timelines. Customer Experience and Interface
• Drive brand visibility and high-quality customer engagement through effective and attractive marketing activations across different channels (ATL, Digital and BTL)

• Gathers and provides pertinent marketing metrics from different marketing channels to influence performance and serve as market research for customer behavior, preferences, competitive check and trends for the use of the different units and businesses for better sense making. Campaign Planning & Execution
• Using the communication plan as guide, plans the most effective way to deliver marketing campaigns, promotions and market education to the different marketing channels to specific customers in each Business Unit.
• Utilization of Digital Marketing to help enhance, augment and strengthen and improve reach and access for the different marketing programs. Cross Functional Collaboration
• IMC manager should be able to collaborate effectively not just within the marketing team but across different units, departments and other Rex affiliates and subsidiaries. Performance Tracking & Reporting
• Tracks and monitors important execution metrics to ascertain performance of all marketing activities, including events, PR and Publicity mileage and traction, digital campaigns, and provides insights based on data to internal Marketing team.
• Reports to the CMM, collaborates with the Creative Communications Manager and Marketing Managers, Officers, and the rest of the Marketing team, performance status, for strategic decision-making and adjustments.

• Suggests and recommends to the CMO, improvements in marketing workflows, streamlining operations, and ensuring efficient resource allocation for better activations/execution.
• Suggests and recommends to the CMO, useful marketing technologies and automation tools to help simplify workflows and processes that impact/affect activations/execution. Team Leadership, Development, and Governance
• Builds, mentors, and leads a high-performing brand team, fostering a culture of creativity and continuous improvement.
• Establishes and monitors key performance indicators (KPIs) to assess the effectiveness of marketing efforts and campaigns created by brand team.
• Ensures proper training and mentoring, skills development, succession planning of his/her team in order to achieve business objectives of the company.

JOB QUALIFICATIONS:

Education:

College graduate in Marketing Communications of related field, preferably with Certificate Course or Masteral Units

Experience:

at least 15 years relevant work experience and minimum of 5 years managerial experience in marketing communications, including campaign development, across various channels like digital, social, and traditional media, to be considered qualified for the role.

Specific Knowledge:

Roles in various marketing disciplines like advertising, public relations, digital marketing, and social media, gradually progressing to overseeing the strategic integration of all marketing communication channels to ensure a consistent brand message across platforms

Business Understanding:

Understands the full facets of Marketing services not only how to craft compelling marketing messages but also how to align those messages with the overall business goals, considering factors like budget, market trends, competitor analysis, and customer needs to create a unified brand experience across all communication channels, ultimately driving profitable growth for the company.