Lead Generation & CRM Analytics Assistant Manager

The Lead Generation & CRM Analytics Specialist serves as the central engine for lead generation performance, pipeline visibility, and conversion intelligence across the Commercial Strategy team.

1. Lead Generation Strategy & Performance Management

• Consolidate and monitor leads from all sources: digital campaigns, brokers, referrals, events, databases, and outbound initiatives
• Track performance of each lead source and identify high-yield vs. underperforming channels
• Recommend optimization strategies to improve lead volume, quality, and cost efficiency
• Work with Marketing teams to refine targeting, messaging, and channel mix based on lead performance
• Ensure alignment between lead generation efforts and priority sectors, locations, and inventory

1. Pipeline Management & Conversion Analytics

• Maintain full visibility of the pipeline across all stages—from inquiry to deal conversion
• Track and analyze key metrics:
• Lead-to-MQL and MQL-to-deal conversion rates (Stage -1, 0 to 1)
• Pipeline velocity and stage movement
• Lead response and turnaround times
• Ensure all leads are properly tagged, segmented, and tracked within the CRM
• Monitor adherence to SLAs (e.g., response times, follow-ups)
• Identify bottlenecks and recommend actions to improve conversion efficiency

1. CRM & Database Management

• Serve as the custodian of the CRM system, ensuring data accuracy, completeness, and usability
• Standardize lead tagging, scoring, and classification frameworks (audience-specific listings)
• Maintain and continuously enrich the database with:
• Investor and locator profiles
• Industry and supply chain data
• Broker and partner networks
• Ensure all leads are properly ticketed, updated, and translated into opportunities and deals

1. Forecasting & Lead Planning

• Develop models to estimate:
• Required lead volume based on sales targets
• Conversion assumptions per segment/channel
• Campaign-level contribution to pipeline and revenue
• Provide forward-looking insights on:
• Lead Gen. gaps vs. Sales targets
• Priority sectors and channels to focus on
• Support planning cycles by aligning marketing output with sales targets

1. Reporting & Commercial Insights

• Build and maintain dashboards and reports for:
• Lead generation performance
• Pipeline health and coverage
• Campaign attribution and ROI
• Translate data into clear, actionable insights and recommendations for Sales and Marketing teams
• Provide regular updates to leadership on:
• What is working
• What needs to be optimized
• Where opportunities for growth exist

1. Cross-Functional Alignment & Feedback Loop

• Act as the feedback engine between Sales and Marketing:
• Validate lead quality and relevance
• Provide insights on closeable segments and accounts
• Highlight gaps in targeting or messaging
• Work closely with:
• Marketing & Brand Strategy (campaign direction and positioning)
• Digital & Content (channel performance and ads optimization)
• Communications & CX (customer journey and engagement insights)
• Ensure that all initiatives are data-informed and performance-driven

1. Market Intelligence Integration

• Integrate lead and pipeline data with broader market intelligence and research outputs, including:
• Supply chain mapping
• Competitive scans
• Industry monitoring
• Customer feedback (CSAT, UAI, FGDs)
• Support the development of strategic insights that guide commercial decisions

• Bachelor’s degree in Business, Marketing, Data Analytics, Real Estate, or related field
• 4–7 years of experience in:
• CRM management
• Sales and Marketing analytics
• Lead Generation or Marketing Operations
• Strong experience with CRM platforms (e.g., HubSpot, Salesforce, Zoho, MS Dynamics)
• Experience in handling multi-source lead pipelines and large datasets