Digital Marketing Specialist
Alberto Shoes Corporation Manila Full-time
About the Role
We are looking for a creative and detail-oriented Digital Marketing Specialist to execute brand awareness campaigns across multiple retail brands including ALBERTO, GEOX, PICCADILLY, KYO, Urban Muse (UM), VIZZANO and MOLECA.
This role will focus on executing awareness ads, aligning campaigns with the Marketing team's direction, and consolidating performance data to support strategic decision- making. The ideal candidate is organized, data-conscious, and collaborative.
Key Responsibilities- Brand Awareness Campaign Execution
- Execute brand awareness and boosting ads across platforms (Meta, TikTok, and other applicable channels).
- Align ad execution with marketing campaign calendars and brand priorities.
- Ensure correct audience targeting, placements, and budget setup.
- Monitor campaign pacing and ensure ads run according to schedule.
- Campaign Monitoring & Data Gathering
- Track key awareness metrics such as reach, impressions, frequency, CPM, video views, and engagement.
- Consolidate daily and weekly performance data.
- Maintain organized reporting sheets and dashboards.
- Flag performance irregularities or issues.
- Coordination with Marketing & Creatives
- Work closely with Marketing and Creatives to ensure proper ad materials are used.
- Ensure campaign messaging aligns with brand positioning.
- Provide feedback on creative performance based on campaign data.
- Support to Digital Marketing Manager
- Assist in compiling reports for weekly performance reviews.
- Provide data and initial observations to support analysis.
- Support post-campaign reports and insights documentation.
- Assist in budget monitoring for awareness campaigns.
- Bachelor's Degree in Marketing, Advertising, Communication, or related field.
- 1–3 years experience in digital marketing or paid ads execution.
- Experience running Meta Ads or TikTok Ads is preferred.
- Hands-on experience with Meta Ads or TikTok Ads is required for this position.
- Familiar with awareness metrics (Reach, CPM, Frequency, Engagement).
- Strong attention to detail and reporting skills.
- Organized and able to manage multiple campaigns simultaneously.
- Detail-oriented and process-driven
- Good coordination skills
- Comfortable working with data and reports
- Strong execution mindset
- Team player
One OutsourceManila
Job Summary
The Marketing Specialist is responsible for developing, implementing, and executing marketing initiatives that strengthen brand awareness, drive customer engagement, and support business growth. This role manages both digital...
Integrated Office Solutions, IncQuezon City, 10 km from Manila
Job Description
Unleash Your Talents with Us!
Hi there, our future Digital Marketing Specialist! Happy to see YOU here.
Here at Integrated OS, you'll be part of a team of passionate individuals who are committed to delivering exceptional...
Outsourced Quality Assured Services Inc.Manila
benchmark offshore solutions to your business. With Outsourced you can scale your organisation quickly, easily and cost effectively with dedicated remote staff based in our modern offices in Manila.
The Role
As a Senior Digital Marketing Specialist, you...