Mandaue - Brand Marketing Manager
Sea Olympus Marketing Mandaue Full-time
Role (specific function and responsibilities in the job):
A Brand Manager plays a crucial role in shaping and maintaining the brand’s image and reputation. This multifaceted role requires a combination of creativity, strategic thinking, and data-driven decision-making. This role is an end-to-end approach with the main target of creating a strong and positive brand image that resonates with the target audience.
A Brand Manager plays a crucial role in shaping and maintaining the brand’s image and reputation. This multifaceted role requires a combination of creativity, strategic thinking, and data-driven decision-making. This role is an end-to-end approach with the main target of creating a strong and positive brand image that resonates with the target audience.
He / She aims to enhance brand recognition, loyalty, and trust among consumers. A Brand Manager strives to differentiate their brand from competitors, ensuring it stands out in the market and becomes the preferred choice of consumers.
Responsibilities:
- Develop and maintain brand guidelines to ensure consistent brand representation internally and externally.
- Ensure brand consistency across all channels and touchpoints.
- Develop and execute comprehensive brand strategies that align with business goals.
- Understand and analyze the brand’s position in the market through gathering consumer insights.
- Collaborate with the marketing team to create innovative and engaging marketing strategies that align with the brand’s vision
- Oversee the development and execution of marketing campaigns to enhance brand awareness and drive growth.
- Track and analyze key performance indicators to assess the effectiveness of brand strategies.
- Optimize spending and assess the return on investment (ROI) for various campaigns.
- Keep an eye on brand competition to ensure brand leadership.
- Conduct market research to understand consumer behavior, competitor landscape, and emerging industry trends.
- Work closely with various teams, including marketing, sales, product development, and customer support, to ensure seamless brand execution and alignment.
- Spearheads product training of the sales teams, marketing teams, support group and clients – on an as needed basis.
- Leverage social media platforms to increase brand visibility, engage with our audience, and foster brand loyalty.
- Proactively responds to the needs of the brand across the board.
Qualifications (Competencies and Skill set required):
- Bachelor's degree in business administration, marketing, or a related field
- Ability to work in a fast-paced environment
- Effective written, oral communication and presentation skills
- Exceptional negotiation and decision-making skills
- Proficient in all Microsoft Office applications
- Exceptional PR Skills. Resourceful
- Knowledgeable about general construction and design.
- Creative and Innovative
- High Analytical
- Good Financial Acumen
Prifood CorporationMandaue
Ensure approved merchandising planograms/layouts are implemented.
• Provide feedback on new product launches to brand marketing and management.
• Collect and disseminate best practices for profitable trade marketing activities.
• Align trade marketing...
Top Line Business Development CorporationCebu City, 6 km from Mandaue
BRAND MARKETING MANAGER
Job Qualifications:
• Bachelor’s degree in Marketing, Business Administration, Communications, or related field
• At least 3–5 years of experience in brand management, marketing strategy, or a similar role
• Strong...
Cebu City, 6 km from Mandaue
and Completes Field or Area Visitation after conducting preliminary research.
• Establish our web presence to boost brand awareness
• Maintain a strong online company voice through social media
• Liaise with Marketing, Sales and Product development teams to ensure...