Freelance Digital Marketing Officer (Full Time | Permanent WFH)

Work Setup: Work From Home

Role Overview

The Freelance Digital Marketing Officer will be responsible for planning, executing, and optimizing digital marketing strategies to drive brand awareness, lead generation, and measurable growth. This role focuses on paid advertising, social media management, and collaboration with SEO support to ensure both immediate campaign success and longterm visibility.

Key Responsibilities

• Plan and execute Meta Ads campaigns across Facebook and Instagram.
• Manage multiple accounts (J Account, BLC, AKARI) with tailored strategies.
• Monitor KPIs, analyze performance, and optimize campaigns for ROI.

• Develop creative content strategies aligned with brand objectives.
• Oversee community engagement across social platforms.
• Coordinate with design and content teams for visuals and copywriting.

• Work closely with SEO support to align paid and organic strategies.
• Ensure campaigns are optimized for search visibility and longterm reach.
• Support content optimization and link-building initiatives.

• Utilize platforms such as Canva Pro/Adobe Creative Cloud, Hootsuite/Buffer, CRM systems (HubSpot/Zoho), and email marketing tools (Mailchimp/Sendinblue).
• Manage subscriptions and ensure effective use of digital tools.

• Prepare monthly performance reports on ad spend, leads, and conversions.
• Track tool usage and budget allocation.
• Provide insights for management decision-making.

• Bachelor’s degree in Marketing, Communications, or related field (preferred but not mandatory for freelance).
• 2–5 years of experience in digital marketing, with strong expertise in Meta Ads campaign management.
• Knowledge of lead generation funnels, KPI reporting, and creative planning.
• Familiarity with SEO principles and ability to collaborate with SEO specialists.
• Proficiency in digital tools (Canva, Adobe, CRM, email marketing platforms).
• Strong communication and analytical skills.

• Freelance Rate: ₱35,000/month (fixed).
• Benefits: None provided (no government mandated statutory benefits or company benefits, as this is a freelance role).