Social media manager
One Nadela Medical Group Makati Full-time
Social Media Manager is responsible for planning, creating, and managing content across all digital platforms to strengthen brand presence, attract clients, and support clinic growth. This role focuses on aesthetic/medical marketing, patient engagement, and lead generation while ensuring all content aligns with clinical standards and brand identity.
Responsibilities:
Social Media Strategy & Management- Develop and execute monthly social media content plans aligned with marketing goals
- Manage platforms such as Facebook, Instagram, TikTok, and other relevant channels
- Monitor trends and implement timely, relevant content strategies
- Create high-quality, engaging content (photos, videos, reels, captions)
- Ensure all content reflects the clinic’s branding, professionalism, and medical credibility
- Coordinate with doctors and facialists for treatment highlights, before-and-after content, and educational posts
- Drive patient inquiries, bookings, and conversions through social media campaigns
- Collaborate with marketing team on promotions, launches, and seasonal campaigns
- Monitor and improve engagement, reach, and conversion metrics
- Analyze performance metrics (engagement, reach, leads, conversions)
- Prepare monthly reports with insights and recommendations
- Continuously optimize strategies based on data
- Ensure all content complies with medical advertising standards and company protocols
- Protect patient confidentiality at all times
- Secure proper consent for client photos/videos
- Bachelor’s degree in Marketing, Communications, or related field
- Proven experience as a Social Media Manager (preferably in aesthetics, beauty, or healthcare)
- Strong knowledge of social media platforms and trends
- Skilled in content creation, photo/video editing, and copywriting
- Experience with tools such as Canva, Meta Business Suite, or similar
- Creative, detail-oriented, and highly organized
- Experience in aesthetic/medical clinic marketing
- Basic knowledge of skincare or cosmetic treatments
- Paid ads experience (Facebook/Instagram Ads)
- Influencer marketing and collaboration experience
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