Paid Ads Specialist

Job Responsibilities

• Develop and execute paid advertising strategies aligned with client goals and KPIs
• Plan campaign structures, audience targeting, and budget allocation
• Support onboarding and campaign launch processes

• Set up, manage, and optimize paid campaigns across platforms (Meta, Google, TikTok, etc.)
• Monitor daily performance and ensure campaigns are running efficiently
• Implement best practices for bidding, targeting, and ad placements

• Conduct A/B testing on creatives, copy, audiences, and landing pages
• Identify performance gaps and implement optimization strategies
• Continuously improve campaign efficiency and ROI

• Track and analyze key metrics such as CTR, CPC, CPA, ROAS, and conversions
• Generate reports and provide insights on campaign performance
• Translate data into actionable recommendations

• Coordinate with internal teams and account managers for campaign alignment
• Provide updates on campaign performance and progress
• Assist in presenting insights and recommendations when needed

• Work closely with creatives, content teams, and designers for ad assets
• Ensure alignment between ads, landing pages, and funnels
• Maintain consistency in messaging and branding

• Bachelor’s degree in Marketing, Business, or related field
• 2–3 years experience in paid advertising or digital marketing
• Strong analytical and problem-solving skills
• Experience managing multiple campaigns or accounts
• Proficiency in Meta Ads, Google Ads, and other paid media platforms
• Good communication and teamwork skills

• Experience handling e-commerce or lead generation campaigns
• Knowledge of conversion tracking, pixels, and analytics tools
• Familiarity with A/B testing frameworks
• Experience in an agency or fast-paced environment

• Campaign performance (ROAS, CPA, CTR, conversions)
• Budget efficiency and cost control
• Optimization and testing success rate
• Timeliness and accuracy of reports
• Contribution to overall client growth