Paid Media Specialist (Meta & Google Ads) – Ecommerce | Work from Home
We’re Hiring: Paid Media Specialist (Meta & Google Ads) – Ecommerce!
Looking for a role that fosters collaboration, creativity and career growth in a vibrant office environment? We got you covered!
We are currently on the lookout for a new Paid Media Specialist (Meta & Google Ads) – Ecommerce to join our team at Cloudstaff, the #1 workplace everywhere! Think you qualify for the role? Attach a 1-2 minute video intro and introduce yourself to us so we can meet you virtually.Attach this together with your updated CV to become a priority applicant!
Role: Paid Media Specialist (Meta & Google Ads) – EcommerceWork Arrangement: Work from Home
Location: Angeles (Pampanga), Mabalacat, Ortigas, Makati, Cebu, Davao, Bacolod
Schedule: Morning Shift
Job Description:
We are looking for a highly skilled Paid Media Specialist to manage and scale performance across Meta Ads (Facebook/Instagram) and Google Ads for two ecommerce brands operating in Australia and the United States.
You will work directly under the Digital Performance Manager and be responsible for executing, optimising, and reporting on paid media campaigns with a strong focus on revenue growth, efficiency (MER), and scalable performance.
This role requires someone who is both hands-on in-platform and strategic in thinking, with a strong understanding of ecommerce performance marketing.
Key Responsibilities
Paid Media Management- Manage and optimise campaigns across:
- Meta Ads (Facebook & Instagram)
- Google Ads (Search, Shopping, Performance Max, Display)
- Execute full-funnel strategy:
- Prospecting, retargeting, and retention campaigns
- Maintain structured campaign architecture aligned with scaling best practices
- Monitor and optimise towards key KPIs:
- MER (Marketing Efficiency Ratio)
- ROAS
- CPA / CAC
- Conversion rate
- Identify opportunities to scale revenue while maintaining efficiency targets
- Conduct daily, weekly, and monthly performance reviews
- Implement budget allocation strategies across channels (e.g. Google vs Meta split)
- Work with internal team to:
- Brief new creatives (UGC, statics, video)
- Test new angles and hooks regularly
- Continuously iterate on:
- Ad creatives
- Copy
- Audience targeting
- Ensure accurate tracking and attribution across platforms:
- Meta Events Manager
- Google Tag / GA4
- Troubleshoot tracking issues where required
- Provide clear, concise reporting including:
- Weekly performance summaries
- Monthly insights and recommendations
- Focus on actionable insights, not just data
- Align reporting with business-level metrics (revenue, MER)
- Use data to inform decision-making (not guesswork)
Qualification and requirements:
Experience- 3+ years experience managing paid ads for ecommerce brands
- Proven experience with:
- Meta Ads (conversion campaigns, scaling, creatives)
- Google Ads (especially Shopping & Performance Max)
- Experience managing multi-market accounts (AU/US preferred)
- Strong analytical and problem-solving ability
- Deep understanding of:
- Ecommerce funnels
- Customer acquisition strategies
- Attribution challenges
- Ability to manage budgets and scale campaigns effectively
- Meta Ads Manager
- Google Ads
- Google Analytics (GA4)
- Shopify (preferred)
- Reporting tools (e.g. Looker Studio – nice to have)
- Reports directly to: Digital Performance Manager
- Works alongside: Creative / Ecommerce / Marketing teams
- Experience with fashion or apparel ecommerce
- Experience managing US market campaigns
- Familiarity with tools like Triple Whale / Northbeam
Non-negotiable skills & requirements:
- 3+ years experience managing paid ads for ecommerce brands
- Proven experience with:
- Meta Ads (conversion campaigns, scaling, creatives)
- Google Ads (especially Shopping & Performance Max)
- Experience managing multi-market accounts (AU/US preferred)
Perks & Benefits (Work From Home):
- Comprehensive health and life insurance on your 16th day of employment, covering 1 free dependent on the 16th day of employment
- Flexible leave credits which may be used for vacation, emergency and sick leaves
- Quarterly perks boxes for WFH staff, offering groceries and snacks to keep you fueled Superb and exciting Mid-Year Parties – with items to give away and cash prizes!
- Endless opportunities for career advancement
- Annual Performance Review with Salary Increase
- We set you up for success with a company-provided PC/Laptop and fiber internet connection
- Tech-on-wheels Support
- Participate and join our CS Social Clubs and Special Interest Groups to connect with colleagues
- International career growth and connections
- Unlimited cash incentives for hired referrals
- Mental Wellness Employee Assistance program through Lifeworks
- In-house psychiatrist available to support employees' well-being
- Become part of the Employee Share Units program
- Cloudstaff Dream Points - To be used for bidding useful items like appliances, kitchenettes etc.
Established in 2005, Cloudstaff is a leading outsourcing company that empowers businesses to thrive through smarter talent solutions. We're passionate about creating a work environment that fosters your professional growth and overall well-being.
Why Cloudstaff is the #1 Workplace?- Award-winning Culture: We're committed to building the #1 Workplace Everywhere, with a proven track record of staff engagement initiatives and industry recognition
- Invest in You: We support your development through comprehensive training programs, mentoring and opportunities for career advancement
- Thrive as an Individual: We offer a strong work-life balance with flexible schedules, meaningful perks and a collaborative team environment.
**To become a priority applicant, please share a 1-2 minute video introduction detailing you experience in this specific role. You can upload your video to the CSJobs platforms. Please use a clean, distraction-free background and speak clearly and articulately.**