Social Media Specialist

• Create, schedule, and publish engaging content including captions, images, short videos, and stories.
• Develop and execute social media strategies to increase brand awareness, engagement, and conversions.
• Monitor comments, messages, and mentions; respond promptly to maintain community engagement.
• Track and analyze key metrics (reach, impressions, engagement rate, click-through rate, follower growth) and provide regular reports.
• Stay updated on platform trends, algorithm changes, and emerging features (especially in the Philippines).
• Collaborate with video editors, multimedia artists, and content producers to align social content with campaigns.
• Run and optimize paid social campaigns (Meta Ads, TikTok Ads, etc.) as needed.

Qualifications

Required:

• Bachelor's degree in Marketing, Communications, Digital Media, or related field, or equivalent experience.
• 1–3 years of experience managing social media accounts for a brand, agency, or personal project with measurable results.
• Deep understanding of major social platforms and their best practices (Facebook, Instagram, TikTok, LinkedIn).
• Strong copywriting skills in English (ability to write engaging captions, hooks, and CTAs).
• Basic graphic design skills using Canva or Adobe Photoshop.
• Basic video editing skills using CapCut or similar for short-form content.
• Familiarity with social media management tools (e.g., Meta Business Suite, Later, Hootsuite, Buffer).
• Ability to interpret analytics and adjust strategy based on data.
• Organized, detail-oriented, and able to manage multiple accounts or campaigns.

Nice to Have:

• Experience running paid social ads (Meta Ads Manager, TikTok Ads).
• Knowledge of SEO and content optimization for social platforms.
• Experience with influencer marketing or community management.
• Basic photography or smartphone shooting skills.
• Has grown a social media account from scratch (portfolio or case study).
• Familiar with Filipino social media trends, memes, and audience behavior.