Digital Marketing Executive

apartmentKarofi Holding placeQuezon City scheduleFull-time calendar_month 

Digital Marketing Executive

Role Overview

The Digital Marketing Executive is responsible for driving traffic, leads, and revenue through paid and performance marketing channels. This role manages campaign execution, optimization, analytics, and ROI across digital platforms.

Key Responsibilities
  • Plan and execute paid campaigns across Meta, Google, YouTube, TikTok, and marketplaces
  • Manage daily budgets, pacing, bids, and audience targeting
  • Optimize campaigns based on CPA, ROAS, CTR, CPC, CVR
  • Build funnel campaigns: awareness, remarketing, conversion
  • Coordinate creative testing with content/design teams
  • Track website traffic and conversion performance
  • Produce weekly/monthly reports with insights and action plans
  • Manage pixels, tags, event tracking, and analytics accuracy
  • Support e-commerce sales events and promotional pushes
  • Monitor competitor media activity and digital trends
Required Tools
  • Meta Ads Manager
  • Google Ads
  • GA4
  • Google Tag Manager
  • Looker Studio
  • Shopify / WooCommerce
  • Lazada / Shopee Ads Center
  • Excel / Google Sheets
  • Hotjar / CRO tools (preferred)
Qualifications
  • Bachelor’s degree in Marketing, Business, or related field
  • 2–4 years experience in paid media / digital marketing
  • Strong analytical skills
  • Proven experience managing ad budgets and KPIs
electric_boltImmediate start

Content Marketing Executive

apartmentKarofi HoldingplaceQuezon City
Content Marketing Executive Role Overview The Content Marketing Executive is responsible for planning, creating, and managing content that builds brand awareness, engagement, and conversion across digital channels. This role ensures consistent...
thumb_up_altRecommended

Digital Marketing Executive

apartmentKarofi HoldingplaceManila, 10 km from Quezon City
Digital Marketing Executive Role Overview The Digital Marketing Executive is responsible for driving traffic, leads, and revenue through paid and performance marketing channels. This role manages campaign execution, optimization, analytics...
apartmentMEDTEKplaceAntipolo, 16 km from Quezon City
Sales and Marketing Executive Key Responsibilities Reporting and Financial Management  •  Prepare and submit reports on itinerary, expenses, sales funnel, collections, and instrument placement.  •  Ensure completeness of revolving funds during...