Senior Social Media and Marketing Specialist
About Us
At AFT Corporation, we create platforms that connect people, ideas, and industries. Since 2011, we’ve grown into one of the country’s leading trade exhibition organizers, producing consumer and lifestyle events that bring businesses closer to customers and drive brand growth.
About the Role:
The Senior Social Media and Marketing Specialist leads the company’s digital presence, brand communication, and event campaigns. This role strategizes and executes marketing initiatives to boost awareness, engagement, exhibitor visibility, and foot traffic, while mentoring junior staff and collaborating with exhibitors to craft compelling campaigns and a strong Compelling Reason to Act (CRA) for attendees.
Key Responsibilities- Social Media & Content Strategy
- Develop and execute comprehensive social media strategies across platforms (Facebook, Instagram, TikTok, LinkedIn, YouTube).
- Oversee content calendars, ensuring consistent posting aligned with marketing objectives and event timelines.
- Guide and review creative assets including graphics, videos, and written copy.
- Marketing Campaigns & Exhibitor Collaboration
- Work hand-in-hand with exhibitors to co-create promotional campaigns that highlight their products and services.
- Establish and communicate each event’s CRA (Compelling Reason to Act) for visitors to maximize attendance and engagement.
- Develop integrated campaigns across digital, influencer, email, and paid media.
- Team Leadership & Coordination
- Mentor and supervise the Social Media and Marketing Specialist(s) and interns.
- Assign tasks, review outputs, and ensure quality and timeliness of deliverables.
- Coordinate with cross-functional teams (sales, operations, and graphics) to align marketing efforts.
- Analytics & Optimization
- Track, analyze, and report on the performance of campaigns and social media platforms.
- Provide actionable insights to continuously improve audience engagement, lead generation, and ROI.
- Stay ahead of industry trends and incorporate best practices.
- Event Marketing Support
- Drive pre-event buzz, onsite digital coverage, and post-event highlights.
- Ensure consistency of branding across all promotional platforms.
- Collaborate with event teams to hit visitor and exhibitor targets.
- Event Foot Traffic: Meeting or exceeding visitor attendance targets.
- Social Media Metrics: Growth in followers, engagement rate, reach, and conversions.
- Campaign Effectiveness: Exhibitor satisfaction, CRA alignment, and lead generation.
Team Leadership: Ability to guide and elevate junior team members’ skills and outputs.
Qualifications- Bachelor’s degree in Marketing, Communications, or related field.
- 3–5 years of solid experience in digital marketing and social media management.
- Strong creative skills with proven ability to lead campaigns end-to-end.
- Experience in events, exhibitions, or consumer brands is a strong advantage.
- Excellent leadership, communication, and project management skills.
Work Setup:
On-site as we need you to lead the team and will work closely with our Director and General Manager.