Marketing manager
Job Description
Posted on 16 June 2026
To proceed, make sure to submit your application through this link: https://hellojia.ai/whitecloak/AdeB
Overview
We are seeking a results-driven Performance Marketing Manager with expertise in paid advertising and marketing funnels to generate a high volume of qualified leads. This role involves planning, executing, and optimizing digital marketing campaigns across various channels, including paid ads and email marketing, to enhance lead quality and conversion rates.
Roles & Responsibilities
Plan, launch, manage, and optimize paid ad campaigns across platforms such as Meta (Facebook/Instagram), Google Ads, LinkedIn, and other relevant channelsContinuously test and optimize ad creatives, copy, targeting, and budgets to improve CPL (cost per lead) and lead quality
Monitor campaign performance and provide regular reports with insights and recommendations
Build, manage, and optimize end-to-end marketing funnels (ads landing pages lead capture nurturing)
Improve landing pages and conversion rates
Implement A/B testing strategies for ads, landing pages, and email campaigns
Track funnel performance and identify drop-off points and opportunities for improvement
Create and manage email newsletters and automated email sequences to nurture leads
Segment audiences and personalize messaging to improve open rates, click-through rates, and conversions
Maintain email list hygiene and ensure compliance with email marketing best practices
Track and analyze performance metrics using tools such as Google Analytics, ad platform dashboards, and CRM systems
Prepare regular performance reports focused on lead volume, lead quality, and ROI
Use data insights to guide marketing decisions and strategy improvements
Qualifications/Requirements
Required QualificationsBachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience)
Proven experience running paid ads and lead generation campaigns
Strong understanding of marketing funnels, conversion optimization, and lead nurturing
Hands-on experience with email marketing tools
Experience with analytics and reporting tools
Ability to interpret data and translate insights into action
Strong copywriting and communication skills
Highly organized, detail-oriented, and results-focused
Preferred QualificationsExperience with CRM systems and marketing automation platforms
Familiarity with B2B or high-ticket lead generation
Basic understanding of SEO and content marketing
Experience in A/B testing and conversion rate optimization
Strong project management skills
Work location
CITY OF PASIG, NCR, SECOND DISTRICT
Remarks
No additional remarks
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