Marketing Manager

Job Description

Description

The Marketing Manager will oversee all marketing activities, including partner marketing, digital marketing, content creation, and campaign management, ensuring alignment with business goals.

Responsibilities

• Develop and execute a comprehensive marketing strategy that integrates partner marketing initiatives.
• Identify key market trends, opportunities, and competitive insights to refine strategies.
• Set measurable goals for campaigns and evaluate their success, with a focus on partner-driven lead generation and co-marketing.

• Build and maintain strong relationships with strategic partners, including Microsoft and other channel partners.
• Develop joint marketing plans with partners to promote offerings, leveraging co-branding and co-funded campaigns.
• Coordinate partner-focused events, webinars, and training sessions to engage partner networks.
• Provide partners with marketing materials, tools, and support to ensure consistent messaging and value proposition.
• Track and report on partner-driven marketing performance and ROI.

• Strengthen business brand presence across all channels, including through partner networks.
• Ensure consistent messaging and branding in all marketing materials and communications.
• Promote business values and reputation as a trusted provider of Microsoft Dynamics business applications.

• Manage and optimize business website, SEO, and social media channels to enhance online visibility.
• Plan and execute targeted digital campaigns, incorporating partner co-marketing opportunities.
• Monitor and report on digital marketing KPIs such as click-through rates, conversions, and ROI.

• Create and oversee the production of high-quality content, including blogs, case studies, whitepapers, and videos, highlighting business expertise and partnership benefits.
• Develop tailored messaging for partner audiences and their customer segments.
• Collaborate with partners to produce joint content, such as success stories and solution overviews.

• Design and manage lead generation campaigns, with a focus on driving leads through partner channels.
• Collaborate with the sales team to align marketing initiatives with sales objectives.
• Track campaign performance and recommend improvements for future initiatives.

• Organize and promote events, such as webinars, workshops, and conferences, to showcase business expertise and strengthen partner relationships.
• Support client-focused and partner-specific events to build trust and generate leads.

• Analyze marketing performance data and provide regular reports to the CEO and leadership team.
• Utilize tools like Google Analytics, Dynamics 365, and marketing automation platforms to track and improve marketing effectiveness, particularly in partner-driven initiatives.

• Work closely with the Head of Sales and Relationships, COO, and other leadership roles to ensure marketing supports broader business and partner goals.
• Manage relationships with external vendors and marketing partners.

• Bachelors degree in Marketing, Communications, Business, or a related field.
• 5+ years of experience in marketing, preferably within a technology or consultancy setting.
• Proven experience in partner marketing, including building co-marketing plans and managing partner relationships.
• Strong understanding of B2B marketing strategies and techniques.
• Experience with Microsoft Dynamics 365, Salesforce Marketing Cloud, or similar platforms is highly desirable.
• Proficiency in digital marketing tools and analytics platforms (e.g., Google Analytics, SEO tools).
• Excellent written and verbal communication skills.
• Creative thinker with strong analytical and problem-solving skills.
• Proven track record of managing successful campaigns and driving measurable results.
• Can work onsite in Alabang, Muntinlupa.