Marketing Manager
Location: Santa Ana, Manila
About the Role
Samgyupsalamat, one of the Philippines' leading Korean BBQ restaurant brands, is looking for a dynamic and results-driven Marketing Manager to lead the brand's marketing initiatives and drive business growth.
This role is responsible for developing and executing integrated marketing strategies that strengthen brand awareness, increase guest traffic, support store expansion, and enhance customer engagement across all channels. The ideal candidate is a strategic thinker with strong leadership skills and a passion for the food and beverage industry.
Candidates with experience in the Food & Beverage (F&B), Restaurant, or Quick Service Restaurant (QSR) industry will have a strong advantage.
Key Responsibilities- Develop and execute annual marketing plans aligned with business objectives.
- Lead the planning and implementation of brand campaigns, promotional activities, and new product launches.
- Drive customer acquisition, retention, and loyalty initiatives.
- Manage digital marketing strategies, including social media, paid advertising, influencer partnerships, email marketing, and website initiatives.
- Collaborate closely with Operations, Business Development, and other cross-functional teams to ensure successful execution of marketing programs.
- Analyze market trends, consumer behavior, and competitor activities to identify growth opportunities.
- Monitor and evaluate campaign performance, providing data-driven insights and recommendations for continuous improvement.
- Oversee creative development, branding, merchandising, and marketing collateral to ensure brand consistency.
- Manage relationships with advertising agencies, media partners, suppliers, and other external vendors.
- Prepare and manage the marketing budget while ensuring efficient allocation of resources.
- Lead, mentor, and develop the marketing team to achieve departmental and organizational goals.
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- At least 10 years of progressive marketing experience, with a minimum of 5 years in a managerial role.
- Experience in the Food & Beverage, Restaurant, Hospitality, or Quick Service Restaurant (QSR) industry is highly preferred.
- Proven track record in developing successful marketing campaigns that drive sales and brand growth.
- Strong understanding of digital marketing, social media, CRM, customer engagement, and brand management.
- Experience in handling multi-store or retail marketing is an advantage.
- Excellent project management, analytical, and organizational skills.
- Strong communication, presentation, and stakeholder management abilities.
- Creative, innovative, and results-oriented with excellent leadership skills.
- Proficient in Microsoft Office and marketing analytics tools.
If you are passionate about building brands, creating impactful marketing campaigns, and driving business growth in the restaurant industry, we'd love to hear from you. Apply today and be part of the Samgyupsalamat team!