VP-Marketing

We are seeking a highly strategic and innovative Vice President – Marketing to lead our overall marketing function and drive brand growth, customer acquisition, and market expansion.

The ideal candidate is a senior marketing leader with strong experience in the Insurance or Pharmaceutical industry, and a proven ability to build impactful, data-driven, and customer-centric marketing strategies.

Key Responsibilities:

• Lead overall marketing strategy, planning, and execution
• Drive brand positioning, awareness, and market penetration
• Oversee integrated marketing campaigns (digital, traditional, and B2C channels)
• Collaborate closely with Sales and Business Units to drive revenue growth
• Lead customer acquisition, engagement, and retention strategies
• Manage and develop high-performing marketing teams
• Utilize data and insights to optimize marketing performance and ROI

Requirements:

• Proven experience in senior marketing leadership (VP / Head of Marketing level)
• Strong background in Insurance or Pharma industry preferred
• Solid experience in B2C marketing and brand management
• Strong strategic thinking and leadership capabilities
• Experience in digital marketing transformation and data-driven marketing
• Ability to operate in a fast-paced, competitive environment