Strategic Marketing Manager

apartmentGA HR Consultancy Inc. placeMarilao scheduleFull-time calendar_month5/2/26

About the Client

Our client is a respected and established food manufacturing company with global distribution across 20+ countries. Known for its commitment to food safety, product innovation, and ethical practices, the company has been a trusted name in the confectionery industry for nearly three decades.

GA HR Consultancy Inc., the accredited executive search partner, has been engaged to identify a STRATEGIC MARKETING MANAGER who will drive both brand growth and revenue performance.

Key Responsibilities

Strategic & Commercial Leadership

Develop and execute integrated marketing strategies aligned with overall business and revenue targets
Drive sustainable growth by aligning brand initiatives with sales performance and market expansion
Translate business objectives into clear, actionable marketing and commercial plans

Sales & Go-to-Market Execution

Partner closely with Sales to achieve volume, distribution, and revenue targets
Lead go-to-market strategies, including product launches, pricing, and promotional initiatives
Support and strengthen trade marketing efforts, ensuring effective channel execution
Identify opportunities to expand market share and distribution footprint

Brand & Consumer Strategy

Drive brand development and positioning to strengthen market presence
Leverage consumer, competitor, and market insights to shape high-impact campaigns and initiatives
Ensure consistent and compelling brand storytelling across all touchpoints

Performance & Optimization

Manage marketing budgets with a strong focus on ROI and business impact
Track and analyze key performance metrics to optimize campaigns and strategies
Use data-driven insights to continuously improve marketing effectiveness and efficiency

Leadership & Stakeholder Management

Lead, mentor, and develop the marketing team to deliver high performance and accountability
Collaborate cross-functionally with Sales, Product, and Operations teams
Influence and align stakeholders to ensure seamless execution of strategies

Qualifications

Bachelor’s degree in Marketing, Business, or related field
At least 5 years of experience in a senior sales and marketing role, preferably within local FMCG or confectionery brands
Proven track record in driving both brand growth and sales performance
Strong understanding of local consumer behavior and market dynamics
Experience working closely with sales teams and commercial functions
Strong mix of analytical, strategic, and creative thinking skills
Demonstrated leadership and stakeholder management experience
Excellent communication and decision-making skills

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