Marketing Executive

apartmentBig Trucks Corporation / Hino Cagayan De Oro placeCagayan de Oro scheduleFull-time calendar_month 

We are seeking a dynamic and creative Marketing Executive to drive our brand presence and customer acquisition efforts. This role combines strategic marketing leadership with hands-on execution across digital and traditional channels, requiring someone who can both create compelling content and identify new business opportunities.

Key Responsibilities

Business Development & Prospecting
  • Identify and prospect potential customers including fleet operators, logistics companies, and growing businesses
  • Develop and maintain a pipeline of qualified leads for truck and bus sales
  • Conduct market research to identify new business opportunities in Northern Mindanao
  • Collaborate with sales team to convert prospects into customers
Marketing Communications & Content
  • Manage all social media platforms (Facebook, Instagram, LinkedIn, etc.)
  • Create engaging content showcasing our trucks, customer success stories, and industry insights
  • Plan and execute traditional marketing initiatives (print ads, billboards, radio, events, etc.)
  • Monitor and respond to customer inquiries and comments on social media with care and professionalism
Marketing Collateral & Materials
  • Design and produce marketing materials including brochures, flyers, presentations, and promotional items
  • Ensure brand consistency across all marketing materials
Brand Management & Events
  • Ensure consistent brand representation across all customer touchpoints
  • Coordinate promotional events, test drive events, and community engagement activities
  • Manage relationships with suppliers, printers, media partners, and external vendors
  • Support company participation in trade fairs and industry exhibitions
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