Marketing manager

placeLucena calendar_month 

Job Description

Posted on 4 September 2025

Responsible for developing and implementing effective marketing, branding, and promotional strategies to strengthen L.C. BigMak’s brand presence, increase customer engagement, and drive sales growth. This role will oversee both traditional and digital marketing initiatives, manage advertising campaigns, and coordinate with internal teams and external partners to ensure brand consistency.

Key Responsibilities:

  • Develop and execute marketing and advertising plans aligned with company goals.
  • Manage promotional campaigns for product launches, special offers, and events.
  • Oversee digital marketing efforts including social media, website content, and online advertisements.
  • Strengthen brand identity through creative and consistent messaging.
  • Conduct market research to analyze trends, customer preferences, and competitor activities.
  • Prepare marketing budgets and ensure cost-effective advertising strategies.
  • Coordinate with franchise branches to ensure unified promotional activities.
  • Collaborate with suppliers, media partners, and advertising agencies.
  • Monitor and evaluate campaign performance and prepare regular reports for management.
  • Innovate marketing strategies to increase market share and brand loyalty.
Qualifications/Requirements
  • Bachelor’s degree in Marketing, Business Administration, Mass Communication, or related field.
  • At least 3–5 years of experience in marketing, advertising, or brand management (experience in food/retail/FMCG is an advantage).
  • Strong background in digital marketing, social media management, and campaign development.
  • Creative thinker with excellent communication and presentation skills.
  • Strong leadership and project management abilities.
  • Knowledge of market research tools, advertising strategies, and analytics.
  • Proficient in MS Office and marketing tools/software (Canva, Adobe Suite, Meta Ads Manager, etc.).
  • Highly organized, detail-oriented, and results-driven.
  • Willing to travel and support marketing events and branch promotions.

Work location

LUCENA CITY (CAPITAL), QUEZON

Remarks

No additional remarks

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