UI/UX Designer

 I.  General Description of the Position

The UI/UX designer focuses on creating user-friendly and visually appealing digital products by designing both the user interface (UI) and the overall user experience (UX)

Ultimately, he/she creates both functional and appealing features that address our clients’ needs and help us grow our customer base.

II. Summary of Responsibilities

• Gathers and evaluates user requirements in collaboration with product managers and engineers
• Illustrates design ideas using storyboards, process flows, and sitemaps
• Develops user flows to map out the step-by-step journey users take within a product
• Writes user stories that define user goals, needs, and pain points
• Collaborates with product managers to align user flows with business objectives
• Designs graphic user interface elements, like menus, tabs, and widgets
• Builds page navigation buttons and search fields
• Develops UI mockups and prototypes that clearly illustrate how sites function and look
• Develops intuitive, usable, and engaging interactions and visual designs for mobile.
• Creates original graphic designs (e.g., images, sketches, and tables)
• Prepares and presents rough drafts to internal teams and key stakeholders
• Identifies and troubleshoots UX problems (e.g., responsiveness)
• Conducts layout adjustments based on user feedback
• Adheres to style standards on typography, colors, and images
• Collaborates with cross-functional teams throughout the design process
• Participates in the development process from definition, through design, build, test, release, and maintenance.
• Stay abreast of UX trends and look for creative ideas and inspiration in parallel, analogous worlds.
• Researches and tracks advancements in web and mobile application design patterns.
• Breaks any design problem down into viable, actionable chunks and solves them with clarity and precision.
• Stays in the loop and on top of the latest standards, changes, and trends in the web and mobile design field.
• Reports to the Chief Innovations Officer and/or Business Unit Head.

• Bachelor's degree graduate, preferably IT, Architecture, Graphic Design, Interaction Design, Human-Computer Interaction, or a related field (or equivalent experience).
• Proven work experience as a UI/UX Designer or similar role
• At least 1 or 2 years of working experience
• Familiarity with Agile and Scrum development methodologies

Type of Skills and/or Licensing/Certification Required:

• Strong graphic design skills, with a good understanding of typography, intuitive layouts, and palette development.
• Strong ability to recognize and predict use-cases and user interaction, including happy path, edge, and corner cases, and incorporate them into designs.
• Excellent understanding of user-experience design for mobile and the web, technology trends, demonstrable design skills, and ability to show relevant work.
• Knowledge of wireframe tools (like Balsamiq, Sketch, Figma, Miro, Adobe XD)
• Up-to-date knowledge of design software like Adobe Illustrator, Photoshop, Adobe XD, Sketch, Zeplin. Knowledge and/or experience with Figma is a plus.
• Proven ability to deliver high-quality designs to customers.
• Proven experience as a UI/UX Designer, Product Designer, or similar role with a strong portfolio showcasing one’s work.
• Proficiency in design tools such as Sketch, Figma, Adobe XD, or similar.
• Experience with prototyping tools (e.g., InVision, Axure, or Marvel).
• Strong understanding of user-centered design principles, usability best practices, and responsive design.
• Knowledge of HTML/CSS and the design implementation process is a plus.
• Excellent communication and collaboration skills, with the ability to present and explain design concepts to non-design stakeholders.
• Strong problem-solving skills and a keen attention to detail.
• Deep understanding of Apple’s human interface design guidelines, Android design, and other mobile platform designs, including Google’s Material Design.
• Portfolio of design projects
• Strong analytical and planning skills;
• Good communication and presentation skills;
• Excellent problem-solving skills;